Frank Bauer Appointed International Managing Director of Scholz & Friends Group

Also on the Move: Steve Howe, Diana Bald, Alvin Bowles, Chuck Meehan

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Frank Bauer
Frank Bauer

Frank Bauer has been named international managing director of Scholz & Friends Group, a leading shop in the German-speaking agency world whose clients include automakers Opel/Vauxhall, Saturn, Siemens, Unilever, Vodafone and institutions such as the German Federal Government and the European Parliament. Mr. Bauer will head the Scholz & Friends Opel Performance Centre in Hamburg and Frankfurt, which will be the lead agency for Opel's European brand communication. In addition to his work for the GM subsidiary, Mr. Bauer will be charged with accelerating the development of the Scholz & Friends network in Europe. He comes to the company from BBDO Worldwide, where he was global key account director, managing clients such as Allianz, Henkel, Hewlett Packard and Wrigley, Mr. Bauer's other previous positions include international marketing at BMW AG in Munich, unit director for international clients at BBDO Berlin and managing director at Leo Burnett in Moscow. More recently, he worked for BBDO in the U.S. and in France.

Guardian News & Media has appointed Steve Howe as chief revenue officer in the U.S., charged with leading sales efforts for the Guardian's growing U.S. readership. Prior to this appointment, Mr. Howe was president of the Financial Times, the Americas. Mr. Howe was credited with leading the initiative to add video content to in 2006. Previously, he was VP-advertising for The Wall Street Journal in New York, having been with the company since joining it in 1978 in Boston. He was voted Top Publisher for 2008 by Media Business magazine.

ID Media has tapped Diana Bald as senior VP-director of marketing. Ms. Bald, who was most recently VP-business development at Univision, will head up growth strategy for the IPG direct-response/digital-media agency. A 10-year veteran of Univision, she began in the network's competitive Executive Development Program, working her way up in the organization. Ms. Bald was the architect behind the network's first Spanish language local newscast in Philadelphia in 2008 and developed the Latino GREAT Jobs Program, a multicultural sales and marketing program for General Motors, which was later replicated in several regions. She has served as a past chair and president of the Philadelphia Ad Club and is currently a board director for the Advertising Women of New York.

Alvin Bowles has been named CEO of Grab Networks. Before coming to the content network, Mr. Bowles served as senior VP-brand solutions for BET Networks. In addition to leading sales and strategy efforts, he has been actively involved in the content process, creating a number of TV and online properties on behalf of advertisers and media companies. Prior to joining BET, Mr. Bowles was VP-publisher role at AOL Black Voices, and before that was VP of the Global Asset Media Group at Time Warner and director-business development at Sony Music.

Chuck Meehan has been promoted to exec VP-executive creative director at Doner. In this role, he will relocate to Detroit to help lead all creative content for the agency's Chrysler Group account. Joining Doner as creative director in 2009, Mr. Meehan has helped lead all of the creative content for the agency's Newport Beach, Calif., office, and will continue to play a significant role in the creative duties for those clients. He has been behind well-known campaigns for Mazda, Avery and Del Taco, and his work has been recognized by The One Show, Cannes Lions, ANDYs, CLIOs, Communication Arts, Graphis and Radio Mercury Awards. Prior to Doner, Mr. Meehan was at BBDO, Atlanta, as group creative director where he was responsible for organizing and creating the campaigns for AT&T's home and wireless business.

Stephanie Rudnick has joined Wasserman Media Group in the newly created role of VP-marketing and communications. Ms. Rudnick comes to the sports-marketing agency from McCann's Momentum Worldwide, where she held the title of VP-global. In her new position, she will drive external and internal communications activities as well as social media, brand development and athlete PR support initiatives. Ms. Rudnick brings to the post over 15 years of senior-level PR and corporate communications in the technology, music, fashion and corporate arenas, working for companies such as PMK*BNC, Rogers & Cowan and Edelman, as well as American Express and Microsoft.

The 4A's announced that Gerald Longo has been named VP-conferences and events. Mr. Longo is a 22-year veteran in the conventions and events industry. A member of Meeting Professionals International for more than 15 years, he is president-elect of the WestField MPI Chapter and will assume the chapter presidency on July 1, 2011. Most recently, Mr. Longo served at the Direct Marketing Association, which he joined in 2005. He was named executive director-conferences and event operations in 2007, and was promoted to VP in 2008. During his tenure at the DMA, Mr. Longo oversaw all operational aspects of its many events, including its annual conference and trade show.

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