Sean Gleason Named CMO of Dave & Buster's

Also on the Move: Perianne Grignon, David Knight, Janet Balis

Published on .

Sean Gleason
Sean Gleason
Sean Gleason, who has been behind everything from the Pizza Hut logo to the "Nothing diet about it" Diet Dr Pepper campaign, has been named chief marketing officer of Dave & Buster's. Mr. Gleason most recently served as senior VP-marketing and communications for Dr Pepper Snapple Group, where he led a team that was responsible for consumer-based initiatives. Before that he worked for Pizza Hut, holding positions including division marketing director and director of field marketing, ending his tenure as VP-marketing communications. Advertising Age named Mr. Gleason a 2008 Media Maven.

Perianne Grignon, another 2008 Ad Age Media Maven, has joined the Online Publishers Association as senior VP-marketing. Previously, Ms. Grignon was VP-media strategy and digital innovation for Sears Holdings, where she developed a partnership with "ABC's Extreme Makeover: Home Edition" and led the company into digital and social media. Other previous roles include director of media strategy at AT&T and exec VP-director of media and new technologies at Bates Worldwide. Ms. Grignon is also a former co-chairperson of the ANA Television Committee and a member of the executive committee of the Family Friendly Programming Forum.

Cash4Gold has selected former eBay and PepsiCo executive David Knight as its senior VP-international marketing and expansion. Mr. Knight recently helped Cash4Gold expand into the U.K. At eBay, Mr. Knight held the position of VP-international marketing and later became VP-internal communication. Before that he spent more than 19 years in various positions at PepsiCo, including VP-international marketing for Gatorade.

Martha Stewart Living Omnimedia hired Janet Balis as exec VP-media sales and marketing. Ms. Balis comes to MSLO from Digital Media Strategies, a company she founded in January 2008, which has worked closely with premier entertainment and media businesses. Before that Ms. Balis spent eight years at Time Warner, serving most recently as senior VP-sales development for AOL Media Networks. She also spent five years at Time Inc., where she was responsible for sales and marketing across the division's 20 websites, including People, Time, Fortune and InStyle.

Mercury Media named Barry Jacobs VP of its Santa Monica, Calif., office. He will be responsible for growing the agency's short-form-direct-response-TV business on the West coast. A veteran of the direct-response industry, Mr. Jacobs led Initiative Media in the 1990s, leaving in 1999 to start his own agency, Camelot Media. He later partnered with E&M, a New York-based agency specializing in short-form direct-response advertising, before joining Mercury. has tapped Cindy Panchula as VP-finance. Ms. Panchula joins from Goldman Sachs, where she spent more than 10 years, most recently as VP-equity capital markets and technology, media and telecom investment banking. During her tenure at Goldman Sachs, Ms. Panchula led initial public offerings for technology companies including Baidu, and DataDomain.

Maggie Helmig was appointed senior VP-business development of InVentiv Selling Solutions, a division of InVentiv Health. Ms. Helmig brings more than 25 years of experience in marketing, advertising, sales and business development to the role. In her former post as president of Eden Communications, Ms. Helmig led business-development efforts in physician and patient education and consumer-marketing campaigns. Previously she served as senior VP-business development for Harrison Wilson & Associates, a medical education and advertising agency, and before that was executive director of advertising at Ciba Pharmaceuticals.

The Competitor Group has named Andrew Hersam exec VP-media. Mr. Hersam most recently was exec VP-chief revenue officer of Westwood One. Before that he spent five years as a Rodale executive, serving as VP-publishing director of Runner's World Media Group. He also spent six years as the New York advertising director of Sports Illustrated. Competitor Group, a portfolio company of Falconhead Capital, is a media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons.

Most Popular
In this article: