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Steve Savino spent several years in brand management at Anheuser-Busch Cos.' food division before handling Smirnoff vodka as a VP-marketing at Heublein for four years. Then he spent a year as chief marketing officer for Six Flags Entertainment Corp. Last June, Mr. Savino was named senior VP-marketing, products and services for Century 21 Real Estate Corp., overseeing new sponsorships including Major League Baseball and Century 21's car competing in National Hot Rod Association races.

Age: 41.

Mantra: Where is it written that real estate has to be boring?

Mission: Using promotions about hot rods and baseball to get consumers to visit our 5,000 offices worldwide; reinventing Century 21 as a one-stop partner for home ownership.

Fact: The average consumer is on a five-year cycle to buy a new home. There has never been more information available about real estate, but consumers are often overwhelmed by it and filled with anxiety.

Insight: Our homes have become our personal theme parks, with kitchens and entertainment centers reflecting our passions and personalities. Real estate

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