Tom Beusse Named President of USA Today Sports Media Group

Also on the Move: Lisa Weinstein, John Shea, Melissa Lavigne-Delville

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Tom Beusse
Tom Beusse
Tom Beusse has been named to the newly created position of president of USA Today Sports Media Group. Mr. Beusse most recently was president and CEO of Westwood One, a publicly owned content syndication company focused on network and local radio. Prior to Westwood One, he was president of Time4 Media, a wholly owned subsidiary of Time Warner. In that role, he was responsible for 18 consumer brands including Golf Magazine, This Old House and Warren Miller Entertainment. Mr. Beusse also spent five years as president of magazine publishing at Rodale.

Lisa Weinstein has joined Starcom MediaVest Group as president-global digital and search, based in Chicago. Previously, Ms. Weinstein was with MindShare, where she was most recently managing partner out of Chicago, working on assignments including BP, Kimberly-Clark, Motorola and Wrigley. Ms. Weinstein was named to Ad Age's "40 Under 40" in 2007. Her work with BP resulted in a Gold Effie and was recognized as one of the top 10 brand efforts by Fortune Magazine in 2007.

NBC Universal's Integrated Sales Marketing announced John Shea as its CMO for the first quarter of 2011, the third in its "CMO in Residence" quarterly rotational program. Mr. Shea was formerly exec VP-integrated marketing and branded content at MTV Networks. Prior to that position, he led the DreamWorks/Universal location-based entertainment co-venture "Gameworks," where he was responsible for all consumer advertising and trade brand-building. Launched in April 2010, the CMO in Residence Program taps into the knowledge of former CMOS from major corporations, who work with the ISM team to leverage NBCU's portfolio of assets.

Additionally, Melissa Lavigne-Delville has joined NBC Universal in the newly created role of VP-strategic insights for Women at NBCU, the company's female-targeted ad sales, marketing and research initiative. She will be responsible for the creation of custom, tent-pole research projects and will oversee and glean insights from the newly launched Women at NBCU Brand Power index. Most recently, Ms. Lavigne-Delville was at The Intelligence Group as a managing director from 2004-2010, where she worked on research and consulting projects with clients such as Procter & Gamble, BBC Worldwide, Microsoft, HBO, Nike and Target .

Leo Burnett, Chicago, has hired Stephen Hahn-Griffiths at its new chief strategic officer, working with brands such as Allstate, Kellogg's, McDonald's, Procter & Gamble, Samsung and Travelocity. Mr. Hahn-Griffiths joins Leo Burnett from Mullen, where he was managing partner-chief strategy officer, helping the agency win and foster creative work for Zappos, Swiss Army and JetBlue. Previously in career, he also worked on strategy behind campaigns for Expedia, Coca-Cola, UPS and Arby's at agencies including Doner, Grace & Rothschild and Saatchi & Saatchi.

Chegg, a top online textbook-rental company, has hired Tom Dillon as senior VP- distribution and Esther Lem as chief marketing officer. As Netflix's chief operating officer, Mr. Dillon oversaw the creation of 40 distribution centers around the U.S. Ms. Lem was previously VP at Unilever, where she oversaw one of its biggest men's personal-care launches.

Gravity has named Win Peniston to the newly created position of VP-digital strategy and development. Prior to joining the recently relaunched and rebranded content and marketing company (formerly known as Rhino), Mr. Peniston was senior VP- strategy and development at Posner Advertising. In his 18 years of brand marketing and digital-media experience, he has worked with agencies such as BBDO, DDB, The Sloan Group and Beacon Branding, which he co-founded, and has provided strategic for Gillette, Delta Air Lines and McDonald's, among others.

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