Jeff Grant and Mel Berning Will Be Gone By New Year's

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NEW YORK ( -- Jeff Grant, president of worldwide programming at Publicis Groupe's MediaVest, is leaving the company at the end of the year, along with U.S. broadcast president

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Mel Berning, according to an executive close to the situation.

Mr. Grant, who couldn't immediately be reached for comment, was instrumental in connecting many of MediaVest's clients to TV and movie executives. It is not known whether he has another position to go to. Mr. Grant is currently working closely with Brian Terkelson, who is joining MediaVest as senior vice president and director of entertainment marketing. MediaVest is still deciding what duties Mr. Terkelson will take over.

Going to A&E
Mr. Terkelson, 40, has a broad entertainment background, having worked as an executive producer on MTV's Eco Challenge and with ESPN on Extreme Games. He was most recently general manager of Be Here Technologies Inc., where he managed sales marketing and production. Mr. Terkelson was due to report to Mr. Berning, who is moving to the A&E Network after four years with the MediaVest. Mr. Berning's depature was confirmed this afternoon by MediaVest.

Mr. Berning could not be reached for comment, though a spokeswoman for the agency said clients had been informed. The agency picked up Coca-Cola Co.'s U.S. media-buying account last week in concert with sibling agency Starcom.

MediaVest's accounts also include Capital One, Kraft and Procter & Gamble.

Donna Speciale
Mr. Berning is being replaced by Donna Speciale, formerly executive vice president and director of national and local broadcast for MediaCom, part of Grey Global Group.

Jon Mandel co-CEO and chief negotiating officer at MediaCom, said a successor to Donna Speciale has not been named. Peter Olson was promoted a month ago to head national broadcast, and Anne Elkins continues in her role as head of local broadcast.

"We wish Donna well," Mr. Mandel said. "I'm sad, though, that other media companies don't have the depth and breadth of talent that we do."

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Lisa Sanders contributed to this report.

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