Names New Executives for Marketing and Logistics

By Published on .

DETROIT ( -- Toyota Motor Sales USA is shuffling management at its Toyota Division, effective immediately.

Steven Sturm, vice president of marketing since April 1999, moves to vice president and general manager of Logistics Services. He succeeds Jim Byers, who is retiring at the end of the year.

Greater budget
Mr. Sturm will manage 1,500 people in his new job overseeing the distribution of Toyota and Lexus vehicles to dealerships, the export of North American-made products and logistics. An auto consultant projected Mr. Sturm's new budget will be greater than the ad budget he had at the Toyota division, which totaled $568 million in measured media in calendar 2001, according to Taylor Nelson Sofres' CMR.

Mr. Sturm's move is a step up the ladder, with the new post giving him the experience needed to potentially run an entire car division, the consultant said.

Under Mr. Sturm, Toyota's creative reel from Publicis Groupe's Saatchi & Saatchi Los Angeles improved greatly.

Scion exec change
Mr. Sturm's successor is Jim Lentz, currently vice president of Scion, the marketer's vehicle sub-brand that will be launched in California next summer. He'll retain overall responsibility for Scion. Jim Farley, corporate manager of Scion, is promoted to vice president, replacing Mr. Lentz, to whom he'll continue to report.

The automaker traditionally moves executives to new positions every two to three years to offer well-rounded backgrounds.

Most Popular
In this article: