Shuffles Top Execs

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NEW YORK (AdAge.com) -- Universal McCann Worldwide reshuffled the duties of its top management team to shift the focus of the $17 billion media buying agency to strategic media planning from volume buying.

North America Regional Director Mark Stewart was named executive vice president and director of strategy and channel planning, a new post. He will oversee development and implementation of advanced strategic media-planning services and tools within Universal and Interpublic Group of Cos. sibling McCann-Erickson Worldwide.

Mr. Stewart's previous duties will be assumed by Universal McCann Worldwide President Robin Kent.

Murray Dudgeon, executive vice president and worldwide operations director, takes on additional North American operational duties to support the shift.

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