Veteran Health Marketer Tom Tebbens Dies at 67

Pioneered Health Marketing on the Agency and Client Sides

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NEW YORK ( -- Longtime advertising executive, marketing director and and Emmy award-winning theater/TV producer A. Thomas "Tom" Tebbens died Aug. 11. He was 67.

Tom Tebbens
Tom Tebbens
Mr. Tebbens spent nearly 40 years in marketing and advertising, most recently as VP-marketing and& communications for the Albert Einstein Healthcare Network in Philadelphia, a role he took in 2008. Much of his career was spent at FCB Philadelphia, where he advanced from account supervisor to exec VP. He worked to devise the marketing strategy for the Yellow Pages directories during the breakup of AT&T and through the formation of Bell Atlantic, now Verizon. He also supervised accounts such as Panasonic Business Systems, NutriSystem and Temple University. He refined a specialty in health-care marketing at the privately held Elkman Advertising and Public Relations, where he served as partner.

Mr. Tebbens switched into marketing in 2000 when he joined Montefiore Medical Center as VP-chief marketing officer. He helped develop the department to national recognition, and even launched a weekly TV series, Keeping Kids Healthy, which aired on public TV stations across the country and was recognized with a Parent's Choice Foundation Award, two Telly Awards, five Emmy Awards and 11 nominations.

"Tom did a superb job of crafting and directing a marketing strategy for Montefiore that was widely seen as among the best in the industry," said Spencer Foreman, former president of Montefiore Medical Center.

Tebbens also worked as a professor, teaching literature at Villanova University in Pennsylvania, where he received a master's degree in English and theater. He worked in a variety of roles as a marketer and producer of theater throughout his career, and served on many boards and associations, including president of the board of the American Lung Association in Philadelphia and VP of the board of the American Music Theater Festival for more than 15 years.

Mr. Tebbens is survived by his wife of 43 years, Marianne Rohrer Tebbens, three children and six grandchildren.

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