See WheresSpot run

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It started a year ago as an E-Groups mail list among friends, but WheresSpot, billed as the Internet Community for Prisoners of Advertising, became a full-fledged Website last month, at But don't be misled by the name; it's not a site where you go to find out who did what commercial, though you may very well find that and more. "It's free, and above all, it's a community," says co-founder and ad industry entrepreneur Michael Porte, who's also been associated with the founding of such companies as Mad River Post, and Crush Digital Video. "It's about sharing, about bringing in the freelancers, so everybody can feel part of something," Porte adds. "It's OK to be a prisoner, working 12 hours a day." Not to be confused with database sites, "we offer a different kind of thing than the Source or Directorsearch," Porte explains. "We don't show reels or portfolios; this is about recommendations, job postings and service requests - bringing people together for business purposes. But not only might you find the answer you want, you might find the answer you didn't even know you needed." Porte and his WheresSpot partner, producer Perry Schaffer of production companies Slavin/Schaffer and Schaffer & Co., are looking to sell ad space, "but we want targeted ads that will be of direct benefit to our users," says Porte. There are about 1,000 subscribers now, and they're looking for 7,000 by year-end. Porte agrees that the WheresSpot name doesn't really convey `community,' "but it was branded by the time we went to the Web, so we decided to stick with it. A name doesn't have to say everything about what the site is," he insists. "Look at Yahoo." (TK)
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