Possible, a WPP Digital global agency, has named Tamy Harms as president, Cincinnati. Jodi Schmidtgoesling, who previously headed Cincinnati operations, has been promoted to the new, global position of chief client officer, fast-moving consumer goods. Ms. Harms joins Possible from Digitas, where she served as managing director of the agency's Detroit office. During a four-year period at the firm, she spearheaded a major expansion, growing the office from a staff of six to more than 200 and leading efforts as digital agency-of -record for GM's portfolio of automobile brands, including Buick, GMC, GM Connected Customer, OnStar and GM Certified Service.
Bessie Lee has been named to the newly created role of CEO, WPP China. Ms. Lee, who is currently CEO of GroupM China, will transition into her new position in early 2013. Ms. Lee has been working across WPP companies for more than 20 years, starting her career in Taiwan with JWT's media division and subsequently moving to Mindshare in China. She has led GroupM China since 2006. WPP is the leading marketing-communications group in China, and Greater China is WPP's largest market after the United States and United Kingdom.
NBCUniversal executive Catherine Balsam-Schwaber has been promoted to senior VP of NBCUniversal's Integrated Media group, which encompasses Women at NBCU, Green is Universal, Healthy at NBCU and Hispanics at NBCU. Most recently, Ms. Balsam-Schwaber was senior VP-marketing for iVillage. She will remain a leader on NBCU's Digital Marketing Council, which identifies company-wide digital priorities. Prior to joining NBCUniversal in 2009, Ms. Balsam-Schwaber was a VP-integrated marketing at MTV Networks, where her purview included MTV , MTV2, mtvU and mtv .com. Before that , she was VP-marketing partnerships and programming at Rock The Vote, and held marketing positions at Time Warner and AOL. Before turning her focus to marketing, she began her career in the Clinton White House as an assistant to the deputy press secretary for operations, and as a staff assistant within the health-care group.
Fandango has appointed Adam Rockmore to VP-marketing. For many years, Mr. Rockmore served as a strategic marketing executive within ABC, most recently in the position of senior VP-marketing for ABC Daytime and SOAPnet. He also held the position of senior VP-marketing at ABC News, where he spearheaded integration between on-air and online programming. Additionally, he spent time at Food Network as VP-marketing, e-commerce and public relations, helping grow the channel to 90 million subscribers. He also oversaw strategy, marketing and user experience for Scripps Networks' online stores, Shopathometv.com, Foodnetwork.com, HGTV.com and DIYnetwork.com. Mr. Rockmore joins the company on the heels of Fandango announcing the launch of its first original video series, "The Frontrunners," hosted by Chief Correspondent Dave Karger.
Omnicom Group digital-marketing agency Critical Mass has promoted Kim Clifford to VP-insights and planning, from her previous role as group planning director, and hired industry veteran David Hartt as VP-creative. Ms. Clifford began her career in development but her area of expertise is brand planning. She has worked at Cossette Interactive, Tribal DDB, and most recently Venture Communications. Mr. Hartt began his advertising career at Razorfish and Ammirati Puris Lintas in New York. He then served as design director at Draftdigital, and IVT. In 2005, he joined Arc Worldwide in Chicago as a creative director, initially overseeing Cadillac Interactive work and then subsequently the integrated BlackBerry account. After that , he served as group creative director at Razorfish, leading the creative discipline for the Seattle office and overseeing the Best Buy and Levi's accounts. Most recently, he was VP-creative director at DraftFCB Chicago.