A Club sandwich for the millennium

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Men carrying sandwich boards in 11 cities are warning the public the end is near-the end of the year, not the world-as Calendar Club gears up for its annual flurry of activity. The Austin, Texas-based "seasonal retailer" has hired actors to don sandwich boards proclaiming on one side, "If you really don't believe the world is going to end on Jan. 1, you'll need a calendar," and on the other side . . . well, look to the photo at right. The tag: "Calendar Club. Tools for the new millennium." "We originally didn't want to do a Y2K thing because so many others are doing it, from condoms to everything else," says Marketing Director John Lash. "But because we are a calender company, we don't have a choice." Calendar Club, an affiliate of Barnes & Noble, has 500 stores in the U.S. that are open from September to January. And if you were wondering whether consumers are holding back from buying calendars, just in case cosmic events of the new millennium make such timekeeping irrelevant, Lash says confidently, "We are expecting to have our best year yet this year."

`Good Morning' to Charlotte Beers

J. Walter Thompson Chairman Charlotte Beers has taken on a moonlighting gig as a consultant for ABC's "Good Morning America." Beers, a bud of "GMA" temp anchor Diane Sawyer, will appear occasionally to report about women and the workplace. Her first segment was on tips to get ahead-a subject Beers, who's led three major ad agencies over the past two decades, should know something about.

Kia agency exec's auto biography

Let's hope David Angelo, principal at new Kia shop David & Goliath (see For the Record on Page 71), has a better car-account experience this time than he did with his last spin in the driver's seat. In 1996, while at Cliff Freeman & Partners, Angelo described his time working on the Lexus account at Team One for our Ad Age sibling book Creativity. Here's an excerpt: "After Angelo helped launch a new Lexus line, he found himself feeling `burnt out and frustrated,' he says. `On Lexus, I felt like I'd been working twice as hard as in the past, for work that wasn't as good.' By 1994 he was on his way out the door at Team One, and maybe out of advertising, too. `I was pretty frustrated with the business at that point,' he says."

No food fears . . .Merry Ex-mas

Don't worry about having to freeze that leftover turkey so you'll have food if the Y2K bug leads to a frenzied rush on the supermarket. In research conducted for the Grocery Manufacturers of America by Peter Hart Research Associates, 70% of respondents said they don't plan to purchase extra eats in anticipation of the Millennium Bug affecting the food supply, and almost 80% said they're not concerned at all or only somewhat concerned about possible Y2K-related food shortages. . . . The first holiday card of the season has crossed the Adages desk. The card, from a New Jersey design company, shows how they can personalize greeting cards. The company also offers database management services. This particular personalized card features the name of an Ad Age editor-who departed our family five years ago.

Got an Adage? Tell Dan by phone, (312) 280-3109; fax, (312) 649-5331; or e-mail, [email protected]

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