Ad Age's World Wire

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[hong kong] Concert, the global communications joint venture between AT&T Corp. and British Telecommunications, awarded its estimated $45 million to $50 million global launch account to Y&R Advertising. The agency, which works for AT&T in the U.S., won the new account without a competitive pitch. The effort will be led by Y&R's office here, which is responsible for brand strategy and is producing the creative work. The Hong Kong branch of Young & Rubicam's Media Edge will handle global media planning and buying. Concert's global campaign kicks off today, featuring print and Internet ads in more than two dozen countries in Asia, Europe and North America. The European campaign is thought to focus on France, Germany, Netherlands and U.K.

Martell global work goes to TBWA

[london] Seagram Spirits & Wine Group selected TBWA Worldwide to handle the $46 million global business for Martell cognac. Ogilvy & Mather Worldwide previously handled. The appointment followed a pitch against Seagram roster shop Grey Advertising. The business will be run from TBWA GGT Simons Palmer here, with additional creative contributions from TBWA/Chiat/Day, New York. The account covers the U.S., Europe and Asia-Pacific. A campaign is expected to break by mid-2000 and will include TV, radio, print and outdoor.

McCann to help Lego build brand

[billund, denmark] Lego Group tapped McCann-Erickson Worldwide to handle global brand strategy. The appointment is part of Europe's biggest toymaker's aim to become the top children's brand in the world in the next three to five years. McCann units will carry out particular assignments alongside the strategic work. Future Brand and McCann Relationship Marketing already have been assigned to work on naming and consumer relationship projects, respectively. In addition, McCann will advise Lego on other communications handled by competing agencies. McCann's London office will spearhead the effort, under Lee Daley, chief strategy officer for McCann Europe.

AOL Latin America files for IPO

[miami] America Online Latin America filed a registration statement with the U.S. Securities & Exchange Commission for an initial public offering. The Internet company aims to raise up to $575 million. AOL Latin America is a 50-50 joint venture of AOL and the Cisneros Group of Cos. AOL Latin America launched its AOL Brasil service last November; other core target markets are Argentina and Mexico.

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