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On the Ventura highway to new opportunity, Jesse "The Gubernatorial Body" Ventura's 19-year-old son, Tyrel, has made his ad directorial debut. The PSA, starring the Minn. governor, backs Minnesota State Colleges & Universities. It was developed by North Woods Advertising, the Minneapolis agency that created the guv's campaign ads. In the spot, the elder Ventura urges young people to "get into college as soon as you can." That currently does not apply to the younger Ventura, who's running Frogband Productions instead.

Parlez-vous Publicis?

How do you pronounce Publicis? It seems as though there are a myriad of ways even within the France-based agency company. So Publicis recently sent out a memo to staffers with its definitive U.S. pronunciation. Spelled out phonetically it's PUB-li-sis, dissected as "pub" as in "public," "li" as in "list" and "sis" as in "sister." Publicis even set up a recorded message that repeated the correct pronunciation.

Balkin' over pitch-potentate

DaimlerChrysler charged into its own Balkan quagmire when it ran advertising starring gone-but-not-forgotten Communist strongman Marshal Tito. The campaign struck a sour note in Slovenia, which gained independence from Yugoslavia in 1991. The ad showed a 1972 photo of Tito riding in a Mercedes-Benz accompanied by the headline: "He had absolutely everything." The campaign was created by Arih, an agency in Ljubljana, Slovenia. Tito's was the fourth in a series of ads, all focusing on famous leaders -- Cleopatra, Napoleon and Julius Caesar -- with the tagline "He [she] had almost everything." No word yet on whether Brutus' descendants were Gauled.

'Jane's' Pratt goes to head of class

Magazine editor Jane Pratt got a lesson in kid savvy when she spoke to a class of third graders at NYC's PS9 on the Upper West Side. Pratt, founder of Fairchild Publications title Jane, was there to tell the class what it's like to start your own magazine. The 8-year-olds barred no holds. One asked Pratt if she had used a certain photographer -- the kid's uncle -- in a shoot. Turns out Pratt & co. had just used him. Another child asked the pointed question: "Why does the writing on magazine covers have to be so offensive?"

'Powers' brakes . . . denim Apple

One big difference between British superagents James Bond and Austin Powers is that the latter -- while tying in with everything from milk to beer -- has no auto linkage. BMW has had a long-running tie-in with MGM's Bond bashes, but part of the problem of New Line Cinema's new "Austin Powers: The Spy Who Shagged Me" is that it's a spy spoof. "Powers" tools around in a car called the "Shag-uar," but Jaguar Motors wanted no part of that association because it only favors high-end, more serious entertainment tie-ins. . . . Levi's jeans have been the trademark of Apple Computer temporary chief exec Steve Jobs, though he recently added jeansmaker Mickey Drexler of The Gap to the Apple board. In addition, Mr. Jobs is tight with Levi's agency CD Lee Clow, who also thinks different for

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