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Adsmart, Andover, Mass., this week adds seven new sites to its network for sales representation. The sites are for The Atlantic Monthly, Christian Broadcast Network, Encyclopaedia Britannica, Fast Company, New York Magazine, Soap Opera Digest and U.S. News & World Report. Adsmart now has more than 250 sites in its network.

Lycos launches Millennium Guide

Internet portal Lycos tomorrow unmasks its Millennium Web Guide ( In addition to Y2K survival tips drawn from Computer Currents and its Web site, Lycos also includes daily news updates, government information and downloads to fix computer bugs. Volkswagen of America is one of the site's sponsors. Online game show site Uproar has also created Trivia 2000, a quiz that changes daily. Winners will be entered in a drawing that has a vacation package as the grand prize.

DiGuido leaves BigHub, returns to Ziff-Davis

Al DiGuido returned to Ziff-Davis last week after a very brief move to ( as president-CEO. Mr DiGuido, who left as ZD's exec VP-electronic commerce/Computer Shopper to join the search portal, spent one week at BigHub before bolting when questions arose over financing and delays in filing with the Securities & Exchange Commission. ZD last week said Mr. DiGuido "remains at Ziff-Davis, working on a number of print/Web integration projects, including"

New York Times Co. forms Internet unit

New York Times Co. has created a separate Internet business unit, Times Company Digital, that will consolidate its Internet holdings. An initial public offering of stock for the unit is "something we think about," said a spokeswoman. Martin Niesenholtz, president of New York Times Electronic Media Co., will become CEO of Times Company Digital, effective June 18.

The unit will encompass nearly 50 Web sites, including the New York Times on the Web,, New York Today and Wine Today, as well as the Web sites of its regional newspaper group, broadcast group and magazine group. Revenue from the digital properties operated by the New York Times Co. is expected to be $24 million to $26 million in 1999, projected company executives.

Online discussion group uncaps personalized area

Online discussion group site Remarq tomorrow unwraps, a personalized service that allows users to create a favorite groups list. Other additions include the ability to track new messages and a ranking feature. Remarq is also beefing up its sales force, having recently brought ad sales in-house from DoubleClick. It named Jeff Julian, formerly VP-business development at International Data Group, director of ad sales.

Greenfield Online completes buyout

The executives of online market research company Greenfield Online, Westport, Conn., last week completed a buyout from owner Andrew Greenfield, who founded the company in 1994.

Mr. Greenfield still owns market researcher Greenfield Consulting Group. Greenfield Online President-CEO Rudy Nadilo led the buyout, along with a group of investors including InSight Capital Partners; Forrester Research; and Burt Manning, former chairman-CEO of J. Walter Thompson USA. The price of the buyout was not disclosed. Mr. Nadilo said to expect Greenfield Online to go public in nine to 18 months.

In other news

USWeb/CKS bought Martha Felt Group, a Salt Lake City tech media-buying agency. . . . Macromedia and @Home Network last week inked an alliance in which @Home's Enliven technology will be built into Macromedia's Flash and Shockwave software,

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