Published on .

American Legacy Foundation awarded its $150 million to $255 million anti-tobacco account to a team headed by Arnold Communications, Boston, that also includes Crispin Porter & Bogusky, Miami. Arnold handles the Massachusetts state anti-tobacco campaign and a small anti-tobacco effort for the Food & Drug Administration, while Crispin handles the Florida state campaign. Florida and occasionally Massachusetts have used their campaigns to accuse the tobacco industry of misdeeds, and there were indications the national campaign -- to be developed by what's being called the "Arnold alliance" -- might take a similar approach. Arnold will do media buying, planning and oversee creative with help from Crispin and several other agencies including Burrell Communications Group, Chicago; Imada Wong Communications, Los Angeles; Bromley, Aguilar & Associates, San Antonio; and Circle.com. In addition Porter Novelli will do public relations; the Nixon Group, field marketing; and Teenage Research will do research. Crispin was hired to do the Florida campaign by Chuck Wolfe, then state tobacco control director. Mr. Wolfe now is overseeing the national effort. The American Legacy Foundation was created by state attorneys general as part of their agreement with tobacco marketers, and it will be getting $300 million a year from tobacco companies to use for anti-smoking advertising and educational efforts. Fran Kelly, Arnold managing partner and chief marketing officer, said he expected advertising might launch before yearend.

Ulcer drug Prevacid's DTC ads go to Bates

TAP Pharmaceuticals tapped Bates USA, New York, to serve as the first agency for its Prevacid direct-to-consumer account. The ad business reportedly is worth $40 million to $60 million, though a company spokeswoman declined to confirm that range. Prevacid is a prescription drug for ulcers and heartburn, and was the No. 2 seller last year in a market led by AstraZeneca's Prilosec, according to IMS Health.

Online broker Ameritrade breaks $200 mil blitz

Ameritrade Holding Corp. last weekend launched a $200 million blitz for its discount online brokerage. The campaign from OgilvyOne, Chicago, is tagged "Believe in yourself." Advertising is aimed at new investors who want to take control of their money, said J. Peter Ricketts, senior VP-marketing and sales. TV spots broke Saturday on football games and will air on network and cable channels; print will appear in newspapers and magazines. Ameritrade's ad budget for fiscal 2000, starting Oct. 1, will mark a big increase from the $50 million to $60 million spent in '99.

Bank of America tour tied to 2000 Olympics

Bank of America kicked off Sept. 15 -- a year to the date that the Olympics begin -- a 12-month, 48-city tour to promote the 2000 Games in Sydney as part of its sponsorship of the U.S. Olympic team. The Down Under Tour features Australian culture and entertainment, and will give away trips to Australia. Bank of America agencies Bozell Worldwide, New York, and Temerlin McClain, Dallas, helped develop the tour, along with sports marketing shop CMA, Dallas, and promotion agency Group III Promotions, Chicago. Bank of America has signed on as the U.S. team's sole bank sponsor through the 2004 Games, and also will be a sponsor of NBC's broadcast of the 2002 Winter Games in Salt Lake City.

Discover debuts first campaign from Goodby

Discover Financial Services last week unveiled a new TV campaign backing Discover Card, the first work for the card from Goodby, Silverstein & Partners, San Francisco, since it won the $80 million account in March. The advertising is tagged "There's always more to Discover," dropping the 12-year-old "It pays to Discover" theme. A spot previewed Sept. 12 on the Emmy awards telecast, and the campaign went on the air the next day in all dayparts on network and cable. The advertising concentrates on the features that make Discover different from bank-issued cards like MasterCard and Visa, such as its cash-back feature, said Cathy Davis, VP-advertising and brand management.

P&G joins reflect.com beauty products e-tailer

Procter & Gamble Co. and Institutional Venture Partners are creating reflect.com, a standalone beauty products site, with combined funding of $50 million. The site will offer more than 50,000 "personalized," reflect.com-branded beauty products, picked and packaged based on a questionnaire women answer. Reflect.com will launch before the 1999 holiday season.

Countries urged not to put limits on int'l e-commerce

Multinational executives are calling on governments worldwide to take a hands-off approach on regulating e-commerce and online advertising. The call for business-led self-regulation was made in Paris at a meeting of the Global Business Dialogue on Electronic Commerce, or GBDe, an international forum that aims to reach an industry consensus on how to regulate e-commerce. The forum opposes any efforts to apply domestic legislation to foreign-sourced commercial communications content, essentially advertising and marketing. "Companies would forgo online, cross-border sales" if they were obliged to conform to legislation in each country of destination, warned Sanford Litvack, senior exec VP-chief of corporate operations for Walt Disney Co. The main message of the GBDe initiative, said Thomas Middelhoff, chairman-CEO of Germany's Bertelsmann, is that "electronic commerce can only function if there are global standards," but "nothing will slow the development of electronic commerce more than a patchwork of conflicting rules established at the national level."

AAF names 7 young execs to Hall of Achievement

American Advertising Federation named seven young ad and media executives to its Advertising Hall of Achievement. They are Gilbert Davila, director-multicultural marketing at Sears, Roebuck & Co; Christy Haubegger, publisher, Latina; Philippe Krakowsky, senior VP-corporate communications, Young & Rubicam, New York; William McKendry, founder and chief creative officer, Hanon McKendry, Grand Rapids, Mich.; Kevin O'Connor, CEO and co-founder, DoubleClick; Matthew Ross, managing director of the IBM brand for Ogilvy & Mather Worldwide, New York; and

Most Popular
In this article: