Published on .

Bell Atlantic Video launched an integrated campaign including direct response TV, direct mail, radio and print to promote DirectTV in markets including Baltimore, New Jersey, Philadelphia and Washington. The 60-second direct response spot, titled "Driver's Seat," prompts consumers to call Bell Atlantic for a guide to the DirecTV system. Loughlin Creative, Washington, handles. The campaign is consistent with Bell Atlantic's "Wild Things" campaign and features James Earl Jones. Bell Atlantic Video markets the services from both DirecTV and U.S. Satellite Broadcasting.

Muriel Siebert & Co., a discount brokerage company, is seeking a New York-based direct response agency with discount brokerage and direct response TV expertise. Advertising was previously handled in-house. Westport Consulting Group, Westport, Conn., is handling the review.

Coupon use online is growing, according to a survey conducted by NPD Group, a syndicated research company based in Port Washington, N.Y. NPD said 31% of participants said they obtain coupons online, while 23% reported using coupons retrieved from the Web. And among those who are aware of online coupons, 87% plan to use them in the future. The study was conducted with 2,673 individuals

Most Popular
In this article: