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Rate of Web ad spending slows in third quarter

Third-quarter Internet ad revenues reached $227 million, up 6% from the previous quarter, according to the Internet Advertising Bureau's "Advertising Revenue Reporting Program," released last week at Internet World.

By comparison, second-quarter revenues were $214.4 million, up 66% over first-quarter 1997.

For the first three quarters of 1997, ad revenues totaled $571 million, a 263% increase over the same period in 1996.

Consumer-related advertising was the No. 1 category, making up 32% of overall Internet ad spending. It was followed by computing products and financial services.

The report was based on data submitted by Internet and consumer online companies and sales organizations.

Harris Black partners with MatchLogic

Leading market research company Harris Black International is partnering with MatchLogic, an online ad management bureau, to conduct surveys, consumer polls and market and media research online. The move marks a strong commitment to Internet research for the 45-year-old Harris Poll, following the company's dabbling in Web surveys for Business Week and others.

In other news

Chicago media brokerage company Adbot (www.adbot.com) is still open despite its brush with the Securities & Exchange Commission. Adbot president and owner James Frith was scheduled to appear in U.S. District Court in Chicago last week, in response to a claim from the SEC that he diverted at least $3.4 million from customer accounts at Chicago Partnership Board, a company owned by Mr. Frith that deals in limited partnerships. . . . Excite announced a deal with Latin American online network StarMedia Network to provide search capabilities in Spanish and Portuguese. ZDNet will provide content to the new StarMedia Digital Channel. . . . Microsoft Corp. is closing its Mungo Park adventure travel Web site (www.mungopark.com) because it was unable to generate enough revenue to cover its expenses. Cramer-Krasselt, Chicago, acquired a minority stake in interactive agency Level Nine, which has offices in Montpelier, Vt., and Dundee Scotland. Level Nine will continue operating independently under its current management. . . . Individual Investor Group announced an alliance with Internet

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