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PointCast announces commerce initiatives

This week PointCast will outline its e-commerce plan, which will include Companies Premier, its first subscription-based content. For a fee, PointCast users can access Media General for financial statements; First Call for market news and analysts reports; and Hoover's database of background company reports.

Talk City unwraps shopping area

Online chat network Talk City (www.talkcity.com) launches Talk City Shops today, integrating an online mall within its chat rooms. Users will be able to remain in a chat room while shopping in a side browser. Selected vendors include FAO Schwarz, eToys, iPrint, department store CyberShop, Internet Shopping Network and First Auction.

ZDNet lines up distribution partners

ZDNet will announce several alliances today to distribute its custom content to Excite and Internet service providers, including, AT&T WorldNet, Bellsouth.net, MindSpring Enterprises and Concentric Network Corp.

Targeted ad serving software due this week

Boston-based Art Technology Group (www.atg.com) plans to announce the 3.0 version of its Dynamo Ad Station at Internet World in New York this week.The product emphasizes targeting of ads on sites and across networks by analyzing users' behavior patterns as they surf.

In other news

Louis Rossetto, chairman of Wired Ventures, will step down as publisher of Wired magazine, it was announced last week. Wired VP Dana Lyon will become publisher . . . Narrowline has renamed its ad banner distribution network NMX, for Narrowline Media Exchange, three months after launching the service as Brought to You By. The company claims more than 100 customers, including Thomson Financial Services, Community Newspaper Company, Match.com and Warner Brothers Online . . . The top Web site in November was Yahoo!/Four 11, with 18 million unique visitors, according to researcher RelevantKnowledge. Following were Netscape, with 13.6 million visitors; Microsoft, with 11.8; Excite/Webcrawler

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