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Wired Digital lays off 33

Wired Digital pared its staff by 20% late last week, down from 148 employees to 115. The move by parent company Wired Ventures is part of an ongoing streamlining effort begun in 1996 to move the company toward profitability, said Andrew de Vries, Wired Digital director of marketing and communications. The jobs lost were across the board with a combination of technical, content, sales, marketing and administrative, he said.

Products under the Wired Digital umbrella now are Wired News (www.wired.com), HotWired (www.hotwired.com) and the HotBot search engine (www.hotbot.com). Those that have been or are being phased out include Adrenaline, a sports site; and Pop, a popular culture site.

"We're streamlining all content to fit closely to the Wired brand and target audience," Mr. de Vries said.

WhoWhere? comes to iVillage

WhoWhere? (www.whowhere.com) will be providing free Web-based e-mail and directory services to Web community iVillage. By yearend, WhoWhere? will also be providing home page tools and hosting services for iVillage users. Last week, the Mountain View, Calif., start-up secured $10 million in a second round of financing.

Levi Strauss names CKS as interactive AOR

CKS Group, San Francisco, has been named interactive agency of record for Levi Strauss & Co., the agency said last week. Levi's put its interactive account up for review in September, after parting ways with Northern Lights Interactive. Finalists were said to include Organic Online and Ikonic.

CompuServe picks AOR

As expected, CompuServe Corp. selected i/33 Communications, New York, for interactive services and St. John & Partners, Jacksonville, Fla., for traditional media to promote its C from CompuServe Internet service.

In other news

Starting today Yahoo! is adding a shopping agent to its Visa Shopping Guide by Yahoo! (http://shopguide.yahoo.com), allowing users to comparison shop among

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