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TWI/IMG, New York, a TV production company that specializes in sporting events, said General Motors Corp.'s Chevy trucks, Kellogg Co.'s Nutri-Grain and Merrill Lynch & Co. signed as title sponsors of major ski events this winter, including in-event presence and broadcast sponsorship. The events are the Merrill Lynch Celebrity Ski Classic at Deer Valley, Utah (Dec. 3-6); Chevy Truck Jonny Moseley Invitational at Squaw Valley, Calif. (Dec. 17-20); and Kellogg's Nutri-Grain Bumps & Jumps series of three events in Copper Mountain, Colo. (Dec. 10-13); Lake Placid, N.Y. (Jan. 28-31); and Heavenly, Calif. (Feb. 10-13).

Warner Bros. Consumer Products and AT&T Cable Services are teaming for a sweepstakes based on the latest in the "Scooby-Doo" series of Warner Bros. Home Video titles. The promotion, running through Nov. 28, awards one grand prize of an expenses-paid trip for four to Los Angeles, along with a $1,000 Warner Bros. Studio Store shopping spree. A variety of other prizes and a $3 mail-in rebate offer also are included in the promotion surrounding "Scooby-Doo & the Witch's Ghost." The video is being touted at Warner Bros. Studio Stores nationwide and through their Web site (wbstore. com), as well as in cable spots, created in-

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