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Direct-to-consumer prescription drug advertising in the U.S. climbed 43% in the first half of 1999, vs. a year ago, to $905 million, according to IMS Health. TV remains the top medium, accounting for 59% of all DTC advertising for the first half. DTC spending on TV climbed 68% to $529 million. Print accounted for 41% of spending-at $370 million, up 20%. Combined spending for radio and outdoor fell 40% to $4.7 million. Schering-Plough Corp. was the top DTC advertiser, investing nearly $130 million through June.

Fleet, PNC deposit their

ad work at HHCC, Arnold

Fleet Boston Corp. appointed Hill, Holliday, Connors, Cosmopulos, Boston, to handle its estimated $250 million account, born of the merger of Fleet with Bank Boston. Hill Holliday was the lead agency for Bank Boston. Arnold Communications was lead agency for Fleet. Meanwhile, Arnold and sister agency Circle.com won the estimated $25 million account of PNC Bank Corp., Pittsburgh. Doner, Southfield, Mich., lost the account without a review. PNC corporate advertising chief Denise Thorn Johnson, a former Arnold staffer, was said to be the impetus behind the move.

Barton shifts to Cramer

from troubled Lois/EJL

Barton Beers shifted all the brands it markets in the western U.S. for Grupo Modelo, including Corona Extra, to Cramer-Krasselt, Chicago. The account moves from Fogarty Klein 312, a division of financially racked Lois/EJL.

P&G pours Pur water filter

account into Saatchi

Procter & Gamble Co. tapped roster agency Saatchi & Saatchi, New York, to handle advertising for Pur drinking-water filters, following completion of P&G's acquisition of Recovery Engineering. Campbell Mithun Esty, Minneapolis, previously handled Pur for Recovery Engineering, which spent about $15 million advertising the brand. P&G, with an eye toward expansion long-term, said Pur needs a global agency.

Europe to be awash

in Nestle's new water

Nestle is planning to launch a new table-water brand across Europe, with a March rollout likely. "We have not yet decided on a name," said a spokeswoman from Nestle agency Publicis, Paris, which will handle the new brand. Nestle sees significant growth potential in bottled water, which now represents 8% of its total sales, up from 1% in 1998.

Microsoft taps Goodby

for OEM co-op advertising

Microsoft Corp. enlisted Goodby, Silverstein & Partners, San Francisco, to work on creative for its original equipment manufacturers group (AA, Oct. 11). The OEM unit works with several agencies to develop co-op advertising for partners such as Compaq Computer Corp., Hewlett-Packard Co. and IBM Corp.

Frito-Lay plans new logo

and corporate tagline

PepsiCo's Frito-Lay plans to introduce a new corporate logo and corporate tagline. Landor Associates, San Francisco, is designing the logo, and BBDO Worldwide, New York, created the new tagline, "Food for the fun of it." The efforts, along with beefed up ad spending, are part of a plan to build a "master brand identity that focuses more on the Frito-Lay brand than on particular products within the portfolio," said an executive close to the company.

GE heats up campaign

for new Advantium oven

General Electric Co. today launches an integrated campaign for the new fast-cooking Advantium oven. The tagline, which is said to be "Cooking at the speed of life," plays off GE's "We bring good things to life" theme. BBDO Worldwide, New York, handles.

White House anti-drug ads

spark tiff with House

The White House anti-drug office and a House panel were at loggerheads late last week as drug czar Barry McCaffrey accused the chairman of a criminal justice panel, probing the agency's ad spending, of requesting so many documents that it threatened to temporarily shut down the office. Gen. McCaffrey, director of the White House Office of National Drug Control, aimed his accusation at Rep. John Mica (R., Fla.) after the congressman threatened to issue subpoenas to get withheld documents. The documents include records of subcontracts for advertising and public relations. Gen. McCaffrey said his office had virtually ground to a halt pulling records for Rep. Mica's panel.

GM Mediaworks' Ritchie

dies; helped I.D. Gen X

Karen Ritchie, 56, exec VP-managing director of General Motors Mediaworks and General Motors Cyberworks, died Oct. 12 after battling breast cancer since last spring. Ms. Ritchie was one of the first observers to define what became known as Generation X, authoring the 1995 book "Marketing to Generation X." Interpublic Group of Cos.' GM Mediaworks and GM Cyberworks, both in Warren, Mich., are consolidated buying units handling broadcast, print and new media for all GM divisions. Ms. Ritchie was named the first manager of GM Mediaworks when it was founded in 1994.

Also . . .

Jobs site kforce.com on Oct. 14 debuted a multimillion-dollar campaign that will include four spots on Super Bowl XXXIV. In addition to network TV, the campaign from Grey Advertising, New York, will use syndicated radio, online and direct mail. Also heading for the Super Bowl is Internet company Netpliance, which will unveil its first-ever ad campaign during the game. McGarrah/Jessee, Austin, Texas, handles. . . . Reflect.com, the interactive cosmetics business formed last month by Procter & Gamble Co. and Institutional Venture Partners, named Critical Mass, Calgary, Alberta, as its interactive agency of record. . . . Ted Littleford, 58, senior exec VP-executive creative director of FCB Worldwide, New York, is leaving the agency. Mr. Littleford headed the New York office's creative department for 13 years and is a 29-year FCB veteran. No reason was given for his departure. . . . Partners & Shevack/Wolf, New York, renamed itself Wolf Group as all agencies under Wolf Group Integrated Communications realign under the Wolf name. Brett Shevack, CEO of Partners & Shevack, became president of the parent company. Lynne Seid, formerly the agency's president, is now chief marketing officer of the parent group. . . . DDB Worldwide's Seattle office acquired Hunt Marketing Group, a direct agency with billings in the $48 million range and clients including financial, dot-com and retail companies. . . . Coors Brewing Co.'s Original Coors issued a limited edition embossed can, with the logo and images of mountains slightly raised. The brewer, which said it's the

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