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Euro RSCG Worldwide, New York, acquired Jordan McGrath Case & Partners, as expected (AA, Jan. 18). The $600 million shop will be renamed Jordan McGrath Case & Partners/Euro RSCG; it will continue to be headed by Chairman-CEO Pat McGrath and President Stephen Badenhop. Among Jordan McGrath's clients are Novartis, Pharmacia & Upjohn and Procter & Gamble Co. The purchase provides Euro RSCG with more P&G business and access to extensive healthcare capabilities. Jordan McGrath benefits from Euro RSCG's global access and enhanced media buying.

Du Pont assigns $50 mil

corp. acc't to McCann

Du Pont Co. assigned its expanded, estimated $50 million global corporate account to McCann-Erickson Worldwide, New York. McCann pitched along with McCann WorldGroup siblings Momentum, Shandwick, Thunder House and Diefenback Elkins. Others that pitched included Young & Rubicam, J. Walter Thompson/Brouillard and Saatchi & Saatchi, Rochester, N.Y.

Henkel gives Needham

$15 mil in int'l work

Henkel tapped DDB Needham Worldwide to handle a new international corporate campaign estimated at $15 million. Also pitching were Rempen & Partner and TBWA Worldwide. The Duesseldorf and New York offices of DDB Needham jointly created the strategy for the campaign, due to run mostly outside Germany.

True North CEO Mason

to retire; search begins

True North Communications CEO Bruce Mason will retire, as expected, by the end of April. Mr. Mason turns 60 this year; he has led True North since January 1995, shortly after the Chicago-based agency holding company was created. True North, considering both internal and external candidates for a successor, is believed to have hired international search company Heidrick & Struggles. Potential candidates are said to include True North President Charles Peebler and Chief Financial Officer Don Seeley; Bozell Worldwide President-CEO David Bell; and Foote, Cone & Belding Worldwide Chairman-CEO Brendan Ryan.

Troubled Salt Lake City

Olympics add 2 sponsors

Amid the bribery controversy surrounding the Salt Lake City Olympics, Olympic officials said sponsors are not only standing behind the Games but that they have commitments from two more companies. John Krimsky, deputy secretary general of the U.S. Olympic Committee, at a news conference wouldn't identify the new sponsors, saying the companies "would like to hold the announcement until the [Salt Lake City] investigation is completed." To date, Mr. Krimsky said, the 2002 Olympics in Salt Lake City have pulled in sponsorship and licensing deals worth $615 million, about 72% of the Games' $859 million projected operating budget.

MicroBatch in Super Bowl,

thanks to Mail Boxes Etc.

MicroBatch Ice Creams, Philadelphia, will be the smallest advertiser on Super Bowl XXXIII, thanks to Mail Boxes Etc. MicroBatch won Mail Boxes Etc.'s second annual small-business contest tied to the game. MicroBatch's ad will appear in the middle of a 30-second Mail Boxes Etc. spot. Kenneth C. Smith Advertising, San Diego, handles Mail Boxes Etc., though the estimated $15 million account is in review and expected to move to Ogilvy & Mather, Los Angeles.

Chancellor taps banker;

sell-off may lie ahead

Chancellor Media Corp. hired investment banker BT Alex. Brown to review strategic alternatives for the media company, the U.S.' largest radio broadcaster in terms of revenue and number of stations. The $1.3 billion company's goal in enlisting BT Alex. Brown is to "improve shareholder value," a spokeswoman said. Chancellor's shares had been languishing but posted double-digit gains after the Jan. 20 announcement. Strategic options may include selling the company entirely, selling off parts or spinning off parts. "Anything can happen," the spokeswoman said.

Sara Lee ad discusses

recall of meat products

Sara Lee Corp. last week ran an ad, created in-house, in 80 newspapers reminding consumers the company is recalling some meat products. The ad was in the form of an open letter from President-CEO John Bryan. The recall, in effect since late September, involves products from Sara Lee's Bil Mar plant in Michigan that were contaminated with listeria. More than 10 people have died as a result.

Coke plans casual line

of Coca-Cola Ware clothes

Coca-Cola Co. plans to launch a new line of clothing branded Coca-Cola Ware. The company anticipates the line will debut in either the U.S. or U.K. later this year. The new line is not an extension of the Coca-Cola brand, but an extension of its licensing program, a spokesman said. "This is a casual fashion line that will fit in fully with our consumers' lifestyles," the spokesman said. Coca-Cola Ware will be sold through department and specialty stores. The spokesman added it's "premature" to discuss whether an ad agency will handle the project.

PBS ups sponsorship 58%

to $12.2 mil in 2nd qtr.

PBS Sponsorship Group sold $12.2 million in program sponsorships during its second quarter, ended Dec. 31. That was up 58% from a year ago, and included $5.5 million in new sponsorships. New advertisers include SBC Communications ("Washington Week in Review") and McDonald's Corp. ("Africans in America").

MRI's parent company

to buy Audits & Surveys

United Information Group, London, parent of Mediamark Research Inc. and Bruskin/Goldring Research, will acquire Audits & Surveys Worldwide, New York, for $42.5 million. A&S will operate as an autonomous subsidiary of UIG. A&S founder Solomon Dutka remains chairman, while Arthur Bellows, president, will be a company consultant. Lou Bender, president-chief operating officer of MRI, will add responsibility as president-CEO of A&S. He also will oversee

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