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General Motors Corp. has chosen Viant Corp., Chicago, to work on strategies for GM BuyPower, GM's consumer marketing Web site ( It's to be determined precisely how GM BuyPower will fit into e-GM, a global Internet business group unveiled last month. Chirag Patel, VP-general manager of Viant's Boston and Chicago offices, said Viant will work to build Internet capabilities globally for GM and its brands. This is the second big win for Viant's new Chicago office, following its hiring by Sears, Roebuck & Co. to work on its site ( as well as a project tied to broader online strategies.

Adsmart breaks network into targeted categories

Online ad network Adsmart, Andover, Mass., a subsidiary of CMGI, this week unveils a new strategy to sell media across its 300-site network. Adsmart has developed categories of sites on which advertisers can buy media, including automotive, business/finance, Hispanic, sports, technology, travel and women. Adsmart also will offer additional targeted audience groups that will allow advertisers to make even more focused media buys. Groups include children, college, music enthusiasts and prospective auto buyers.

Maybelline paints its site with commerce

Maybelline this week launches its e-commerce site at Interactive8, New York, developed the site and banners that are running on other Web sites promoting its online arm. Gotham, also New York, is's online media buyer.

New service monitors Web advertising

Leading Web Advertisers, New York, this month launches its proprietary online ad monitoring service. The service lets companies get competitive Internet advertising activity reports from more than 500 Web sites, including America Online, CNET, eToys, iVillage, Lycos, Travelocity and Yahoo!. Subscribers can access data including competitors' ad occurrences, audience estimates and spending estimates. Subscribers pay an undisclosed flat fee for the service.

Men's Wearhouse looks for new agency

Men's Wearhouse is seeking an interactive agency through Select Resources International's Select New Media, West Hollywood, Calif. The clothing retailer

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