Published on .

James R. Heekin was named McCann-Erickson Worldwide's new president-CEO effective Jan. 1, acquiring those titles from John J. Dooner Jr., who will remain chairman of the multinational agency network and chairman-CEO of its parent, McCann-Erickson WorldGroup, which includes the McCann agency. For the past year, Mr. Heekin, 49, has served as exec VP of McCann-Erickson Worldwide and regional director of Europe/Africa/Middle East. He will become the eighth worldwide CEO of McCann-Erickson. Before joining McCann in 1993, Mr. Heekin was general manager of the New York office of J. Walter Thompson USA. Mr. Dooner, 50, said the McCann agency needed a CEO focused solely on its business. He added that he will remain heavily involved with the agency but noted his own responsibilities had expanded significantly since McCann-Erickson WorldGroup was established in 1997.

Rochelle Udell leaving

'Self' in October

Rochelle Udell, editor in chief of Conde Nast Publications' Self, will step down after the October issue, the magazine's 20th anniversary issue. Ms. Udell has been editor since September 1995. No successor was named. "It's an amazing economy. Lots of businesses are being defined. A number of things are very attractive to me and I want to be able to explore those possibilities," said Ms. Udell, who will stay on through a transition period until her successor arrives and to celebrate the anniversary. She joined Conde Nast in 1972 as an art director at Vogue and has held numerous posts within the publishing company, including VP-creative marketing and new media in 1993. She created CondeNet's Epicurious Web site before returning to Self in 1995.

Group posts rules

for anti-tobacco work

The foundation formed by state attorneys general to handle anti-tobacco advertising posted its request for bids on the Web and said agencies and media-buying partners applying for its ad contract need to already have a minimum $500 million in annual billings. Further, the anti-tobacco ad contract can't represent more than a quarter of a contending agency's billings, which will likely force smaller agencies to form partnerships to compete. The bid specifications (available at http://www.anti-tobaccorfp.org) ban from competition agencies that have done tobacco work anywhere in the world in the last two years and said agencies must disclose if they are working on non-tobacco assignments for holding companies that also market tobacco products. The group, officially the Master Settlement Agreement National Foundation, is expected to spend from $150 million to $225 million annually on advertising, and public relations.

B.A.T grants O&M

expanded role overseas

British American Tobacco, following its January merger with Rothmans International, is carving out a larger role on its agency roster for Ogilvy & Mather Worldwide. B.A.T said O&M, which has worked for both B.A.T and Rothmans in selected markets, will be awarded a number of new brand responsibilities "with a view of also becoming a global agency partner." Bates Worldwide and Grey Advertising have been B.A.T's main international agencies. Under the new B.A.T structure, Bates, Grey and O&M will pick up all key Rothmans brands. Publicis Communication has worked on Rothman's Peter Stuyvesant brand in some countries, while Saatchi & Saatchi works on the Dunhill and Winfield brands in some markets. DDB Worldwide also worked with Rothmans in some markets. No accounts shifted among Bates, Grey and O&M.

Boston Chicken/Heinz

licensing deal gets OK

Boston Chicken has won approval from the U.S. bankruptcy court in Phoenix to license its Boston Market restaurant brand to H.J. Heinz Co. for a line of supermarket products. Heinz will be responsible for all aspects of the grocery line, including manufacturing, distributing and advertising. Terms of the deal were not disclosed. Market tests begin later this year. A Heinz spokeswoman said it was premature to discuss ad plans.

Northwest moves $40 mil

international work to O&M

Northwest Airlines shifted its $35 million to $40 million international ad account from Foote, Cone & Belding, New York, to Ogilvy & Mather. The assignment includes U.S. advertising for Northwest international routes, as well as advertising and direct marketing in the Asia-Pacific region.

BBH lands assignment

for Johnnie Walker

UDV, the spirits unit of U.K.-based Diageo, assigned a global ad campaign for Johnnie Walker scotch whisky to Bartle Bogle Hegarty, London. Spending was not disclosed. Johnnie Walker agency Leo Burnett Co. will continue to handle the brand's creative work locally. Burnett owns a 49% stake in BBH. The assignment follows the recent consolidation of UDV's international advertising business into two global networks, Burnett and WPP Group's J. Walter Thompson Co.

JWT's Canada chief

Clinton joins Grey

J. Walter Thompson Co., Toronto, Chairman John Clinton is leaving to become president-CEO of Grey Canada, Toronto. At Grey, he succeeds Andy Krupski, who resigned in January. At JWT, Mr. Clinton will be succeeded by Tony Pigott, named president of JWT Group Canada. Mr. Clinton, 42, headed the Kellogg North America account for JWT and was considered a key player in solidifying that client relationship when it hit some bumps last year. Mr. Pigott had been president of JWT division enterprise Creative Selling.

Doner wins more

Du Pont work

Du Pont Co. is moving its Tactel and Supplex fabric brands to Doner, Southfield, Mich., from BBDO Worldwide, New York. Doner said a multimedia advertising, retail promotion and event-marketing campaign for Tactel and Supplex is planned for fall. The agency already handles the Comforel, CoolMax, Thermolite and Supriva brands.

Most Popular
In this article: