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Interactive agency iXL Enterprises, Atlanta, filed with the Securities & Exchange Commission for a proposed initial public offering of common stock. An underwriting group will make the offering, with Merrill Lynch & Co. and Donaldson, Lufkin & Jenrette as joint book-running managers. BancBoston Robertson Stephens and NationsBanc Montgomery Securities will be co-managers. retracts controversial ad policy

After critical press for posting unidentified, paid book endorsements in its book recommendations area, said last week it would mark which endorsements are paid and which are not starting March 1. Amazon said its recommendations "are not and have never been for sale to anyone. Only books selected by editors qualify for publisher-supported placement." also beefed up its return policy. Consumers can now return any book has recommended regardless of the condition.

In other news

Online ad auction site today joins Netcentives' ClickRewards Shopping Network ( Advertisers buying inventory can earn frequent flyer miles on major airlines. . . . Nike began selling limited merchandise from last week. It said it will consider

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