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Renault to consolidate

media buying in Europe

[paris] French carmaker Renault is inviting agencies to pitch for a consolidated media buying account in Europe for its passenger cars and light commercial vehicles. Renault's ad spending in Europe in 1998 reached $632.3 million, according to Advertising Age estimates. Renault currently works with Optimedia, the media buying arm of Publicis, in France, Germany, Italy, the U.K., Belgium, Austria, Switzerland, Poland, Hungary and the Czech Republic; with Zenith Media in Spain; with Interpublic Group of Cos.' Initiative Media in Portugal and the Netherlands; with Publicis in Slovakia; and with Luna in Slovenia. A shortlist will be announced by the end of May with a final decision expected by this fall.

Spanish gas company

hooks up with BBDO

[barcelona] Natural Gas, one of Spain's leading utility companies, awarded BBDO Worldwide its $30 million account. The appointment follows a five-way pitch including Grey Worldwide, McCann-Erickson Worldwide, Ogilvy & Mather Worldwide and incumbent Draft Worldwide.

Leagas wins $9.6 million

Clarins acc't for Europe

[paris] French cosmetics company Clarins awarded Leagas Delaney its $9.6 million pan-European advertising business. The agency won the account following a joint pitch by its London and Paris offices. Also competing were Paris shops CLM/BBDO, Nouvel el Dorado and Select. Clarins previously handled all advertising in-house.

Chiquita taps Lowe Lintas

for European ad work

[antwerp, belgium] Fresh fruit and vegetable marketer Chiquita Brands International awarded Lowe Lintas & Partners Worldwide, Brussels, its business across Europe. The appointment follows a 10-way pitch.

Dentsu research tracks

Japan's aging consumers

[tokyo] Within the next 15 years, the over-50 set could spend up to $1.21 trillion in the Japanese market, accounting for more than half the country's consumer spending, according to a report issued by Dentsu. The agency estimates that consumers over 50 years old will spend up to $817 billion this year. Sectors that will benefit most from Japan's aging society are real estate and housing, publications, education, medical services and automobiles. "Future changes in the media environment will trigger explosive growth in markets unanticipated by the forecast," according to Dentsu. Japanese seniors are leading more vigorous lives and are an ever-increasing driving force for high-end items and services, the report said.

SmithKline toothpaste

geared to over-40 set

[buehl, germany] SmithKline Beecham is rolling out Odol-med 3 toothpaste, targeting consumers over 40 years old in Germany, Austria and Switzerland. Odol-med 3 is specially designed to tackle tooth problems associated with that age group, most typically receding gums that cause gum inflammation. The market for the new product, containing natrium fluoride, is almost 40 million consumers across the three German-speaking countries, according to SmithKline Beecham research. Grey, Duesseldorf, is handling a TV launch campaign and special promotions.

Nestle to introduce

Aquarel mineral water

[paris] Nestle subsidiary Perrier-Vittel will invest $100 million in the next three years to roll out new Aquarel mineral water across Belgium, France, Germany, Portugal and Spain. The launch date is May 15. Aquarel will complement the Swiss foods company's existing stable of bottled water brands, including Perrier and Vittel. The water originates from Nestle's own springs in Etalle, Belgium, and an unidentified site in Spain. Bottle sizes and prices will vary from market to market. Publicis handles advertising. Nestle announced the European launch last October, though no decision on the name or date had been made. Perrier-Vittel's recent product launches include Pure Life mineral water in Pakistan and China.


enlists Young & Rubicam

[paris] Internet group shopping site tapped Young & Rubicam, Paris, to handle its $12 million European account, making it the third such site to choose a French agency in the past month. Y&R won the account after a joint pitch with in-house Internet specialist Impiric Interactive, formerly known as Brand Dialogue. is a competitor of, which tapped dot-com specialist FCB Netbrand to handle its estimated $9 million account in early April, and, which earlier this year gave its account to CLM/BBDO.

Berlusconi Web company

plans to launch portals

[rome] Italian Internet company Jumpy, owned by the holding company controlled by billionaire media mogul Silvio Berlusconi, plans to launch portals in leading European markets. Jumpy will roll out Jumpy Espana in Spain by mid-May. A German portal is expected to launch by the end of the year and a French counterpart by early 2001. "Every market is increasingly well-defined, and our goal is to find a certain part of each market and not a dominant share of any one market," Jumpy CEO Claudio Sposito said. The content for the portals is expected to come in part from Mondadori, a publishing company also controlled by Mr. Berlusconi.

Mazda's Tyrrell tapped

for Mitsubishi U.K. job

[london] Mitsubishi Motors recruited Jim Tyrrell from Mazda Motors Europe as its new managing director in the U.K. Mr. Tyrrell, 38, succeeds Denis Murphy, who will remain in an unspecified role with Colt Car Co., importer of Mitsubishi passenger cars and light commercial vehicles. Mr. Tyrrell has been European marketing director for Mazda, based in Germany, for the past 18 months. He joined Ford Motor Co. in the U.K. in 1985 and became marketing manager in 1995. Mr. Tyrrell moved to the role of manager of Ford's customer relationship and new-media operation in 1998, before transferring to Mazda Europe.

Grey expands Web work

with group

[hong kong] Grey Worldwide set up, a group of five Internet service companies that includes 4-year-old Grey Interactive and Beyond Interactive, which opened in April. already has two clients, Volkswagen in China and a new Hong Kong portal, "There is a need for Beyond Interactive here, because other online sales companies such as DoubleClick Asia and 24/7 try to represent both Web companies and advertisers. We only work for our clients," said Viveca Chan, chairman-CEO of Grey Hong Kong and China. The other divisions in the new group--G-edge Consult, Gi Direct and MediaCom Digital--will open by the end of 2000 in Hong Kong and China, and could expand into other key Internet markets such as Australia, Japan, Malaysia, South Korea and Taiwan. also includes Grey Ventures, an "incubator" venture capital division that Ms. Chan hopes will keep her staff from hopping to dot-coms with lucrative stock options.

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