Interpublic groups Web shops under Zentropy

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Interpublic Group of Cos. last week said it was taking a majority stake in Los Angeles-based Web shop Zentropy, and then bundling most of its interactive holdings under one umbrella, Zentropy Partners. Zentropy Partners, Cambridge, Mass., will have revenue of about $50 million, putting it among the top 10 on Ad Age's Interactive 100. John Connors III, named CEO, joined Zentropy Partners from IPG's Hill Holliday Interactive, where he was senior VP-managing director; he is the son of Jack Connors, CEO of Hill, Holliday, Connors, Cosmopulos, Boston. Aside from Zentropy, other interactive shops in the roll-up are McCann-Erickson/A&L's interactive unit, San Francisco; Hill Holliday Interactive, Boston; Shandwick Interactive, New York; McCann's Thunder House, Boston; Digital Cafe, Minneapolis; and Paris-based MDEO. Lowe Lintas & Partners Worldwide's APL Digital and Lowe Interative weren't included in the roll-up.

PlanetRx consolidates $50 million at Gotham

PlanetRx last week consolidated its estimated $50 million account at Gotham, New York, without a review after parting with Goodby, Silverstein & Partners, San Francisco (AA, Dec. 6), which the e-tailer hired in September. Exec VP-Chief Operating Officer Michael Beindorff, who joined PlanetRx in October, said he "decided to go a different direction." He said he liked strategy and creative Gotham helped develop for Internet services of America Online, Fidelity Investments and E*Trade Group. Ironically, Gotham picked up PlanetRx from Goodby after Goodby snared Gotham client E*Trade.

News Corp., Healtheon reach $1 billion deal

News Corp. and Healtheon/WebMD inked a deal that will make the Healtheon/WebMD brand visible on outlets ranging from the New York Post to Fox Broadcasting to HarperCollins books. As part of a $1 billion deal, News Corp. gets a 10.8% equity stake and will give the health site $700 million in global ads and promotion during the next 10 years.

Chat. . ., the No. 3 interactive shop on Ad Age's Interactive 100, made its initial public stock offering at $26 a share. The stock closed at $76 its first day, for a market capitalization of $2.56 billion. Omnicom Group owns 46.6%; Chairman-CEO Chan Suh owns 14.1%.

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