MPA ends prez search; CTW's Nina Link gets job
Children's Television Workshop publishing executive Nina B. Link was named president-CEO of the Magazine Publishers of America, New York, effective Nov. 1. She is the first woman to hold the MPA post. Ms. Link, group president-publishing and interactive software for CTW, has been a member of the MPA executive committee since 1994. She succeeds Donald D. Kummerfeld, MPA president since 1987, who previously announced his intention to retire. Other candidates considered by MPA's search committee included former Reader's Digest executive Tom Kenney and MPA VP-Marketing Christine Miller.
'Mademoiselle' editor in chief resigns
Elizabeth Crow, longtime editor in chief of Conde Nast Publications' Mademoiselle, has resigned. Editorial Director James Truman and President-CEO Steven T. Florio asked her to remain through the December issue, which Ms. Crow has agreed to do. She has held the position since October, 1993. A company spokeswoman said a successor may be named as early as next week.
P&G offers to buy Pur owner for $265 mil
Procter & Gamble Co. said it has offered $265 million to buy household water filtration systems marketer Recovery Engineering, which last month claimed for the first time that its Pur brand systems were No. 1 in dollar share in the U.S. market. The deal has been agreed to by the boards of both companies, and shareholder and regulatory approvals are pending. Campbell Mithun Esty, Minneapolis, handles Pur, which had sales of $77 million in 1998. Pur's strength lies in faucet-mount systems, where it controls an 80% share, but the company also launched a pour-through pitcher last year, directly challenging rival Clorox Co.'s Brita.
EPB acquires Pagano Schenck in Boston
EPB Communications acquired Pagano Schenck & Kay, a full-service ad agency in Boston. Chairman and Executive Creative Officer Woody Kay and Beau Fraser, president, will continue to head the 27-person shop.
Burnett creates Lapiz as new Hispanic unit
Leo Burnett USA, Chicago, said it created a separate Hispanic integrated marketing unit called Lapiz (Spanish for pencil), which will be the successor to the Leo Burnett Hispanic unit. Burnett said Lapiz, when combined with its Starcom Hispanic media unit, will rank in size among the top three Hispanic agencies in the U.S. with more than $100 million in billings. Separately, Burnett's Starcom Worldwide media division has formed a new subsidiary to do media buying and planning for other agencies. Called StarLink, it will be run independently of Starcom.
Weinhard beer account returns to Riney
The Henry Weinhard's beer account is returning to Hal Riney, whose San Francisco agency handled the brand in the late 1970s. Weinhard's, acquired by Miller Brewing Co. from Stroh Brewery Co. in late April, was assigned to Publicis & Hal Riney, San Francisco. The brand received only about $239,000 in advertising last year, according to Competitive Media Reporting, but spending is expected to increase under Miller. Print, radio and outdoor ads will support the Pacific Northwest campaign. Incumbent W.B. Doner & Co., Southfield, Mich., did not pitch the account.
'Cosmopolitan' editor moving to Oprah's title
Hearst Magazines named Cosmopolitan Executive Editor Ellen Kunes, 40, editor in chief of TV talk show host Oprah Winfrey's still untitled new magazine. Longtime Oprah friend Gayle King, a TV news anchor for WFSB-TV, Hartford, Conn., was named editor at large. The planned magazine, a joint venture between Hearst and Ms. Winfrey, will debut in spring 2000.
Virtual Ink invites 6 agencies to seek acc't
Virtual Ink has invited six agencies to vie for its $5 million to $8 million account; currently there is no agency of record. Angotti Thomas Hedge, Gotham and Hampel/Stefanides, all New York; Carmicahel Lynch and Martin/Williams, both Minneapolis; and Wickersham Hunt Schwantner, Boston, are all in contention. Pile