Dr Pepper/Seven Up's 7UP and Procter & Gamble Co.'s Pringles are teaming up for a summer promotion giving consumers a free 2-liter container of 7UP with the purchase of three 7-ounce canisters of Pringles. A national newspaper free-standing insert drops May 23; a smaller rural FSI also is planned. Separately this summer, 7UP is joining forces with Nokia, giving away 15,000 5100 series portable telephones through a sweepstakes.
Men's Journal debuts as a major sponsor of the 21st annual MountainFilm Festival in Telluride, Colo., May 28-31. The festival features a variety of adventure films and documentaries. Men's Journal will have on-site presence, along with its co-sponsor, BMW Motorcycles.
The Miami Herald is expanding its corporate event marketing business and hired Willie Cone, an executive with parent company Knight-Ridder, to the new post of general manager and executive producer of Herald Events.