CME's tradition of smoke signals
Minneapolis' Campbell Mithun Esty, which last week won Minnesota's $7.5 million kids anti-smoking acc't (paid for with money from a suit against cigarette makers), is no stranger to tobacco danger. Predecessor shop Wm. Esty Co. in NY in 1954 coined the killer slogan, "Winston tastes good like a cigarette should." And till it lost the biz in 1994, CME's NY office created Kool ads for Brown & Williamson. The Minneapolis office, however, has been kicking butt for years. It handled Minnesota's anti-smoking acc't in the '80s before withdrawing from an '88 review to avoid a conflict with the B&W biz.
GMO could end up taking Lowe road
Speculation is more plentiful than the dust at Goldberg Moser O'Neill's new San Francisco office building that the Lowe-owned shop will be combined with Lowe Lintas & Partners' SF office. Also, GMO is working to get another car acc't since losing Kia, and the hunch in ad circles is that parent Interpublic might come through with a GM assignment.
Perturbed in Peru over TV
The American Family Ass'n may think it has headaches with such TV fare as a spot featuring finger-flipping yo-yo-playing kids (Adages, Dec. 13), but Donald Wildmon should feel lucky he's not in Peru. Talk shows there are under attack from critics including the nation's National Association of Advertisers, with the latest uproar involving a series of shows on "Laura in America." One of the shows, called "Anything for Money," featured Peruvians carrying out various acts to earn a few bucks -- including an elderly woman licking a young man's underarm for $20. Feeling the heat is the Peruvian gov't, the nation's top-spending advertiser. The network that airs "Laura in America" gets more than one-third of the government's TV ad budget. Gov't spokesman Ricardo Marcenaro contends the government would violate freedom of the press if it restricted its ad spending.
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