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The Olympics for the first time will sell advertising on the official games site under a plan to be announced this week. Advertising will run on, a site developed by IBM Corp. and the Sydney Organising Committee for the Olympic Games. The Sydney Games open one year from Wednesday.

Beep! Beep! Road Runner inks promos

High-speed online service Road Runner ( inked a one-year marketing deal with online sweepstakes promotion company Under the agreement, Webstakes will develop six private-label promotions for Road Runner that are aimed at its 500,000 subscribers. The first promotion, bowing Nov. 1, will highlight Road Runner's movie guide. Road Runner is a joint venture of Advance Newhouse Communications, Compaq Computer Corp., MediaOne Group, Microsoft Corp. and Time Warner.

WireBreak to launch interactive Web shows

WireBreak Entertainment today launches online shows aimed at consumers. The site,, targets people aged 18 to 34 with four Web-based interactive shows it produced. Founded by David Wertheimer, former president of Paramount Digital Entertainment, the site launches with advertiser sponsors Compaq Computer Corp., Gillette Co. and Showtime.

ABC Sports transplant takes helm at Avenue A

Online media buying company Avenue A, Seattle, named Brian McAndrews its first CEO. Mr. McAndrews, who takes his new position today, left his post of exec VP-general manager at ABC Sports, a division of the ABC Television Network owned by Walt Disney Co.

CNET tackles Monday Night Football

CNET is sponsoring ABC's Player of the Game portion of the "ABC Monday Night Football" telecast. The sponsorship launches today and will run each Monday through the football season. As part of the agreement, CNET will run two, 30-second spots developed by CNET's agency, Citron Haligman Bedecarre Euro RSCG, San Francisco, during each game. During the weekend, CNET wrapped its U.S. Open sponsorship . Both sponsorships are part of CNET's national event TV strategy, a

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