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Procter & Gamble Co., in the latest of a series of global agency realignments, is reassigning several brands, most notably the $20 million Sunny Delight account in North America. Saatchi & Saatchi already handled the brand in Europe, and now picks up Sunny Delight in North America from D'Arcy Masius Benton & Bowles, New York. Saatchi also succeeds Grey Advertising on Old Spice in Asia, and takes over from Leo Burnett Co. on Dash in Italy and Dreft, Fairy and Yes automatic dishwashing detergents in Europe. D'Arcy becomes agency for all denture-care brands, succeeding Saatchi on Blend-a-dent, Fixodent and Kukident in Europe and Burnett on Crest in Latin America. D'Arcy also succeeds Saatchi with the Pampers/Cutie brand in South Korea. Grey picks up the Flash brand in Europe and Ivory in Asia, succeeding Saatchi on both brands. The shifting won't have a significant financial impact on the agencies, P&G said.

London Fog to select new agency in July

London Fog Industries early next month will choose a new agency to handle its $2 million account, starting with the fall 2000 campaign. London Fog will meet with Crispin Porter & Bogusky, Miami; DiMassimo Brand Advertising, New York; and Sasquatch, Portland, Ore., said Melissa Merlino, director of marketing. The new agency will succeed Toth Design & Advertising, Concord, Mass., which resigned the account due to a client conflict. The fall 1999 campaign from Toth debuted last week.

Disney leaves role as TV Guide Inc. CEO

Anthea Disney, TV Guide Inc.'s chairman-CEO, is returning to expanded responsibilities within News Corp. and relinquishing her TV Guide role to Joe Kiener, president of TV Guide Inc. and chairman of TV Guide Magazine Group. She leaves as TV Guide emerges from a four-month transition period that followed the March deal that combined United Video's Prevue Channel and News Corp.'s print and online TV Guide properties into a new corporation. Peter C. Boylan III, exec VP of TV Guide Inc. and chairman-CEO of TV Guide Entertainment Group and United Video Group, will become president and chief operating officer of TV Guide Inc. Both he and Mr. Kiener remain on the board.

FreeAgent.com's $20 mil acc't to Kirshenbaum

Opus360 Corp. selected Kirshenbaum Bond & Partners to handle the $20 million online and offline account of FreeAgent.com. The new Web entity, launched this month, is an organization for free-lancers in all fields, offering benefits such as health insurance, life insurance and stock options.

Mezzina to boost Harris' online youth presence

Harris Interactive chose Mezzina/Brown to develop new Internet properties for its Youth Research Division. The New York agency will use the Harris Poll brand to expand the company's audience to the younger market.

Andersen Consulting ads focus on e-commerce

Andersen Consulting on June 8 broke a print campaign concentrating on the emerging electronic economy. Spending on the new ads is expected to exceed $10 million over the next six months and supplement the $44 million corporate campaign launched globally earlier this year. The new work, from Y&R Advertising, New York, will focus on the issues and opportunities confronting leaders of both established companies and new entrants in the electronic economy that include e-commerce.

Migraine Ice breaks $10 mil campaign

Mentholatum Co. on June 7 kicked off an estimated $10 million-plus national print and TV campaign for Migraine Ice. The product was launched in March. The advertising from Della Femina/Jeary & Partners, New York, is tagged "Ice your migraine."

FCB effort to target safe storage of guns

Foote, Cone & Belding, New York, and its FCB Direct division are pondering creative ideas for an integrated public service campaign on safe storage of guns. The campaign, due early next year on behalf of the Advertising Council, the U.S. Department of Justice and the National Crime Prevention Council, will have a direct marketing focus and will include direct-response TV, print, direct mail and Internet advertising.

Tommy Hilfiger eyes hose, watches, jewelry

Tommy Hilfiger Corp. signed licensing agreements to produce hosiery, watch and jewelry lines. The deals were signed with Holt Hosiery Mills for women's hosiery and legwear, Movado Corp. for watches, and Victoria & Co. for women's hair accessories and men's and women's costume jewelry. Kirshenbaum Bond & Partners, New York, handles Hilfiger's jeans and children's lines, and Arnell Group Brand Consulting handles the brand's other lines.

CNN Headline News ads 'Get to the point'

CNN this week unveils a three-month ad campaign to introduce major changes to its Headline News offering. The new slogan from DiNoto/Lee, New York, is "Get-to-the-point news," stressing the cable network's emphasis on brevity in covering current events.

Martha Stewart cooks up deal with Food Network

Martha Stewart Living Omnimedia signed a three-year partnership with the Food Network that includes developing an original network series to premiere in 2000. The deal also calls for a half-hour show of repackaged food and entertainment segments from "Martha Stewart Living" to appear on the Food Network starting Sept. 6.

Former Conde Nast prez Lapham dies at 77

Robert Jeffery Lapham, 77, who served as president of Conde Nast Publications from 1974 through 1986, died June 4 in Newport Beach, Calif. Mr. Lapham joined Conde Nast in 1954 as West Coast ad manager of Vogue; his rise up the ladder

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