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FCB cuts up to 65 jobs; Fallon eliminates 60

Foote, Cone & Belding Worldwide, Chicago, cut 10% of its headcount, according to an internal memo. From 60 to 65 workers across all departments are being dismissed, in addition to the 52 who are moving to a new Omnicom Group agency, where PepsiCo's Quaker Oats Co. moved its business. Bob Dreveny, exec VP-exec creative director, is among those leaving. In May, FCB laid off 36 employees, or 5% of its 725-person work force. PepsiCo in September pulled its $350 million Gatorade, Aquafina and Tropicana assignments out of FCB after Interpublic Group of Cos., long affiliated with Coca-Cola Co., acquired FCB's parent, True North Communications. An FCB spokeswoman declined to comment.

Separately, Publicis Groupe's Fallon Worldwide, Minneapolis, cut 60 positions, or 11% of its work force, in the Minneapolis and Fallon Interactive business units, citing the post-Sept. 11 business climate. Fallon earlier this year cut 30 employees in Minneapolis and eight in New York.

Despite cash infusion, Propaganda shutters

Propaganda Films, the Los Angles commercial, music-video and production company, closed its doors last week following layoffs of much of its staff, including CEO Trevor Macy, and the dismissal of Exec Producer Charles Wolford, who headed up Propaganda sibling Satellite Films. The closure came despite a cash infusion from backer SCP Private Equity Partners. The rosters of Propaganda/Satellite include star directors Spike Jonze, Simon West and Kuntz & Maguire.

Amtrak splits with Ogilvy after nine months

Amtrak, which hired WPP Group's Ogilvy & Mather Worldwide in March for what was supposed to be a $35 million account for its Northeast corridor routes, is splitting with the ad agency. An Amtrak spokesman said the decision was a joint one and that Amtrak will continue to work with "a select number of agencies" and wouldn't seek a replacement. Amtrak said the decision was unrelated to the accounting issues involved in the rebidding of the White House Office of National Drug Control Policy account handled by Ogilvy.

Palm to promote PDA on Discovery Channel

Discovery Channel made an unusual product placement and ad deal with Palm to promote the launch of the Palm m505 hand-held organizer. The channel plans a 17-hour marathon around its show "Nigel's Wild, Wild World" on Nov. 23. The series travels around the globe exploring wildlife. The show's host, Nigel Marven, will showcase the Palm m505 during the event in vignettes, and viewers will be able to send him questions. Mr. Marven will answer six questions using the Palm device, and each viewer selected will win a Palm m505. He will also discuss using e-mail and other applications for the device. Each of the six vignettes will be repeated 16 times during the event.

S.C. Johnson launches branding campaign

S.C. Johnson & Son, Racine, Wis., a family-owned company with no aspirations of going public, launched a corporate branding TV campaign Nov. 13 to appeal to consumers. The maker of such brands as Glade, Pledge, Raid and Ziploc describes the push as the centerpiece of its $450 million global ad campaign. The effort includes ads featuring Samuel C. Johnson, the 73-year-old chairman emeritus and great-grandson of the founder of the 115-year-old company, Samuel Curtis Johnson. In ads, he discusses topics such as the company's innovation, quality, family values and commitment to environment. See QwikFIND AAM78P.

Old Navy pitchwoman Donovan dies at 73

Carrie Donovan, Old Navy's old lady who helped put the Gap's discount chain on the map, died Nov. 12 in New York. Ms. Donovan, 73, began her career as a fashion writer and editor and appeared in Old Navy's earliest ads, along with the chain's canine mascot, Magic. In 44 spots from 1997 through the fall of 2000, she made a fashion pitch wearing her trademark large, black-rimmed glasses. Old Navy took out a full-page ad in The New York Times to say "farewell to a member of the family," a company spokesman said. Ms. Donovan had been ill for several months and was not in the ads scheduled to break this week.


Joan Sheridan LaBarge was named publisher of Gruner & Jahr USA Publishing's Rosie magazine, from senior VP-sales and marketing at Parade. She replaces Sharon Summers, who was named president-G&J USA's Parents Family Network. ... Iberia is moving its $36 million airline account to Interpublic's Tapsa/FCB, Madrid, and Publicis and Cordiant Communications Group's Zenith Media after a review that included incumbent Tiempo/ BBDO, part of Omnicom. ... Business-services firm Kinko's narrowed its review to four agencies. Remaining are: Omnicom's GSD&M, Austin, Texas; WPP Group's J. Walter Thompson, Chicago; Richards Group, Dallas; and Interpublic's Temerlin McClain, Dallas. Kinko's said incumbent Omnicom's TBWA/Chiat/Day, Playa del Rey, Calif., decided not to continue.

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