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Burger King consolidates kids media at MediaVest

Burger King Corp. consolidated its $40 million kids media duties with Bcom3 Group's MediaVest, New York, the agency which already handles all BK's general market media. The business had been handled by Interpublic Group of Cos.' Initiative Media when the creative account was with Interpublic's Lowe Lintas & Partners, New York. Calling the move a "final bookkeeping" task, Richard Taylor, Burger King's VP-marketing, said the kids media "had been dangling at Initiative" since the creative was moved from Lowe in November. Burger King awarded that portion of the business to Interpublic sibling Campbell Mithun, Minneapolis, in January.

Martin/Williams loses Rubbermaid, to cut staff

Omnicom Group's Martin/Williams, Minneapolis, is cutting 19 positions or 6% of its staff, agency President Steve Collins said May 3, citing the softening economy and recent client mergers and acquisitions. The 325-person agency lost client Newell-Rubbermaid, which moved the $10 million Rubbermaid account to Interpublic's McCann-Erickson Worldwide, New York. The shop had also lost client Powertel after it was acquired by Voicestream Wireless Corp.

`NY Post,' ` Chronicle' see huge gains in circulation

The New York Post and the San Francisco Chronicle were the big circulation gainers of the country's 20 biggest newspapers, and the Los Angeles Times the big loser, according to figures from the Audit Bureau of Circulations for the six months ending March 31. The Post, the vastly unprofitable American daily owned by Rupert Mur-doch's News Corp., saw its weekday circulation rise 11.6% to 487,219. Hearst Newspapers' Chronicle saw its numbers rise 13.4% to 527,466. The Los Angeles Times, which took fewer circulation-padding "bonus days" and ended a promotion with the Spanish-language La Opinion, had its circulation drop 4.8% to 1,058,494. According to the Newspaper Association of America, newspapers audited by ABC saw their overall weekday circulation decline 0.9% and Sunday circulation fall 1.7%. Last March, the industry posted slight increases for the six-month period ending March 31, 2000.

Cramer-Krasselt wins $50 mil Winn-Dixie biz

Winn-Dixie Stores selected Cramer-Krasselt, Chicago and Orlando, to handle its $45 million to $50 million creative and media account following a nine-month review, the agency confirmed. Cramer-Krasselt bested incumbent Cooks Communications, Jacksonville, Fla., which was said to have partnered with True North Communications' Bozell, Atlanta, for the pitch.

Marketing officer named Delta Air Lines president

Delta Air Lines, which narrowly averted a pilots' work stoppage last month, named 50-year-old Frederick Reid, currently its exec VP-chief marketing officer, to the post of president-chief operating officer. Vicki Escarra, 48, exec VP-customer service, will succeed Mr. Reid. Mr. Reid had been in his post for three years and previously served as president-chief operating officer of Lufthansa German Airlines.

`New Yorker' big winner at National Magazine Awards

Conde Nast Publications' New Yorker walked away from the May 2 National Magazine Awards luncheon with 5 Ellies, including an award for General Excellence. No other magazine won more than one, though both National Geographic (photography) and National Geographic Adventure (personal service) each won one. Other General Excellence winners were American Scholar (in the under 100,000 circulation category), Mother Jones (in the 100,000-500,000 category), and Teen People (in the over 1,000,000 category). The New Yorker's other Ellies came in the categories for Profile, Essays, Reviews and Criticism and Special Interests. The New Yorker led all magazines with 11 nominations, trailed by Hearst Publication's Esquire with 8. Esquire won one award for reporting.


Barnes & Noble dropped its ad agency, Omnicom's TBWA/Chiat/Day, New York, and put the combined advertising business for its retail stores and Web site,, worth from $30 million to $50 million, into review, according to ad executives. ... Interpublic's Lowe Lintas & Partners, New York, laid off 18 employees May 2. An agency spokesman said no further cuts are planned. ... Juniper Networks named Havas Advertising's AKA Euro RSCG, San Francisco, agency of record for its estimated $10 million account. ... Bcom3's CEO Roger Haupt, 53, added the title of chairman May 2, as Roy J. Bostock stepped down from that post to become chairman of the company's executive committee. ... Travel Web site Travelocity and 11 Asian airlines are launching Asia's first regional travel portal, called Travel Exchange Asia, with an estimated $12 million-plus campaign by Interpublic's Lowe Lintas & Partners Worldwide and Initiative Media. ... Iain Ferguson has been named CEO of Euro RSCG Marketing Services, responsible for overseeing Havas Advertising's Euro RSCG Worldwide's global marketing services group. He will move to New York from London, where he was CEO Europe. ... Schering-Plough launched a campaign last week for its blockbuster Claritin allergy drug featuring New York Mets catcher Mike Piazza. The spot and accompanying print work is from longtime Claritin agency WPP Group's CommonHealth Quantum Group, Parsippany, N.J., and is expected to run throughout the baseball season and builds off Schering's sponsorship of Major League Baseball.

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