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Tarlow leaves Revlon; outsourcing expected

Richard Tarlow, founder of Tarlow Advertising, has left the Revlon in-house agency, according to executives close to the company. Revlon plans to bring the agency's functions into its marketing department, but plans are still being developed. Although Revlon has recently farmed out several creative assignments in the last month and is expected to outsource more, the marketer's media appears likely to remain in-house. A company spokeswoman confirmed Mr. Tarlow's departure and said the agency's functions are being absorbed into a small creative group in-house while the company continues to look at outside agencies. Revlon has been changing its marketing efforts and reducing its advertising budget over the last year as part of a restructuring. It twice cut into Tarlow's accounts over the last month by farming out creative assignments for its Ultima II brand and the launch of a cosmetic line to New York shops Laspata/DeCaro and Kirshenbaum Bond & Partners. It also announced it would phase out model Cindy Crawford as its spokeswoman as part of the changes.

Grey and Jordan win Hasbro Games account

Hasbro Games, East Longmeadow, Mass., consolidated its estimated $85 million to $100 million games business at roster agencies Grey Worldwide and Jordan McGrath Case & Partners/Euro RSCG, both New York. Griffin Bacal, which handled the largest portion of the account, lost out in the shift. This move follows the consolidation of Hasbro's estimated $100 million U.S. toy account at DDB Worldwide.

Editor named at `Rosie's McCall's'

Gruner & Jahr USA Publishing named Catherine Cavender as editor in chief and Doug Turshen as creative and lifestyle director of Rosie's McCall's, a joint magazine project between Gruner & Jahr and talk show host Rosie O'Donnell's KidRo Productions. Most recently, Ms. Cavender has been editor of TV Guide Celebrity Dish and executive editor of McCall's. Mr. Turshen's appointment signifies his return to Gruner & Jahr, where he was editor in chief of American HomeStyle & Gardening. He most recently was editorial director of Ms. O'Donnell said Mr. Turshen's experience will make the "pages pop with excitement and fun, whether it's crafts, beauty, fashion, fitness or food." Susan Ungaro, the editor in chief of Family Circle who is working closely with Ms O'Donnell on the magazine's concept, added that Ms. Cavender's "editorial vision ... will be an asset" to the magazine. Rosie's McCall's will make its debut in the spring.

Aegis's Carat wins Kellogg in France

Kellogg Co., Battle Creek, Mich., moved its estimated $25 million French media-buying account to Aegis Group's Carat, Paris, from WPP Group-owned MindShare. Also participating in the pitch was Bcom3 Group's Starcom Worldwide. Carat will add the French account to its growing portfolio of Kellogg business, which also includes media buying in central and northern European countries including Austria, Germany, Poland and Switzerland. Observers don't believe MindShare's loss of the French account, which it had managed since last year, will affect its relationship with Kellogg in a handful of other European countries.

Ford consolidation gives O&M European work

Ford Motor Co. announced a restructuring of its European ad agency setup, as expected. Ford of Europe, Brentwood, England, said that, effective in the first quarter of 2001, all its advertising will be handled by Ogilvy & Mather, London, which assumes all the Ford work it didn't have from sibling WPP Group Y&R Advertising. Y&R had handled more than $200 million in annual Ford work. Murat Yalman, VP-marketing at Ford of Europe, said the expansion of Ford's stable of brands globally, coupled with WPP's acquisition of Y&R earlier this year, led to the move. Ford said it's focusing all its global activities within three WPP agency networks-O&M, Y&R and J. Walter Thompson Co., which handles the $630 million Ford Division account in the U.S. WPP's MindShare continues as Ford's sole European media agency, and Y&R's Impiric continues on direct and e-business support. Y&R Advertising, Irvine, Calif., handles Lincoln and Mercury brands in the U.S., and has been given Ford's Land Rover account outside the U.S. Within the U.S., the Land Rover account remains with Omnicom Group's GSD&M, Austin Texas.

HFM appoints Solomon as editor of `Premiere'

Hachette Filipacchi Magazines announced that Michael Solomon will succeed James Meigs as editor in chief of Premiere. Mr. Solomon, former deputy editor of Mirabella, will begin Dec. 11. Mr Meigs reportedly left the company to pursue other interests. At the same time, HFM is making a reinvestment in the monthly title as it struggles to keep up with weekly entertainment magazines and Hollywood-heavy daily news shows. The investment will include a 30% increase in editorial pages, upgraded paper quality and the purchase of premium positioning in key market locations Media buyer Valerie Mueller, senior VP director of print services at Grey Advertising in New York, says she believes the reinvestment is viable. "The interest in the film industry continues, because the business has so much influence," she said.

Immelt will succeed Welch in posts at GE

Jeffrey R. Immelt, 44, was named to succeed John F. Welch Jr., 65, as chairman-CEO of General Electric Co., Fairfield, Conn. Mr. Immelt immediately becomes president and chairman-elect of GE, from president-CEO of its $7 billion GE Medical Systems unit. Mr. Welch will retire from GE next year. Mr. Immelt began his GE career in 1982 and has held several marketing posts.

DRI to test contenders for Oldsmobile campaign

The trio of contenders for the coming brand campaign of General Motors Corp.'s Oldsmobile Division, Detroit, will test creative via Diagnostic Research International, Los Angeles, said a spokesman for the carmaker. DRI asks consumers about ads to see whether they match strategies. Oldsmobile incumbent Leo Burnett USA, Chicago, is up against McCann-Erickson Worldwide, Troy, Mich., and New York, and E. Morris Communications, Chicago. The winning creative will be used as the platform for all future product campaigns. A decision is expected late this month.

McDonald's, rivals start Europe beef-safety push

The continuing panic in Europe over mad-cow disease has sparked ads from McDonald's Corp. and its rivals to reassure consumers that beef is safe for human consumption. Even the French government is getting involved, with a $2 million print and online campaign by Euro RSCG Corporate, Paris. The government's print ads summarize scientific data about beef safety and highlight security measures. Concerned consumers are directed to a hot line and Web site ( for further information. McDonald's has spent more than $4 million in the last month on a French campaign also by Euro RSCG "in defense of ground beef," described as not only safe, but tasty. Beef-safety ads have also run from Carrefour, the French supermarket chain that sparked fear about beef consumption in October by revealing that it had inadvertently sold ground beef from livestock potentially contaminated with bovine spongiform encephalopathy. The French beef crisis, which is affecting beef exports, stems from fears that BSE may be transmitted from cows to people through the food chain.

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