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IHOP reviews $30 million in regional media work

IHOP Corp. is reviewing $30 million in regional media planning and buying. Incumbents Blue Roof Advertising, Los Angeles; Initiative Media, Los Angeles; Masterminds, Severna Park, Md.; TN Media, Los Angeles; and Tony Walch Media, Cincinnati, are competing, along with three undisclosed agencies. Incumbent Brooks Advertising, Palos Heights, Ill., declined to participate. As franchisees participate in the decision as a buying group, the company may select more than one agency per region to penetrate a total of 106 media markets, a spokesman said. Select Resources International, West Hollywood, Calif., is the consultant. Kirshenbaum Bond & Partners West, Los Angeles, handles IHOP creative.

Building design portal taps Devon for direct

International Design & Construction Online selected Devon Direct Euro RSCG, Berwyn, Pa., to handle $18 million in online and offline direct marketing efforts surrounding the upcoming launch of the company's e-commerce portal for the building design and construction market. Devon will handle brand develop- ment as well as customer acquisition and online marketing.

D'Arcy nails account of home builder Pulte

Pulte Corp. tapped D'Arcy Masius Benton & Bowles, Troy, Mich., as agency of record for its new corporate account. The ad work is estimated at $3 million but could grow substantially. Pulte is one of the nation's largest home builders. gives Grey $30 million-plus in ads awarded its account to Grey Advertising, San Francisco. USWeb/CKS, Cupertino, Calif., was the previous agency. Spending on the account was anticipated to be about $50 million. Egghead spent $32 million on measured media in 1999, according to Competitive Media Reporting. Egghead started as a bricks-and-mortar software retailer but moved entirely to the Web when sales lagged. In November, it merged with Onsale Inc., and has expanded its product line from computer hardware and software to consumer electronics, sporting goods and vacation packages. It also has an auction site.

Tempus Group reports 25% increase in profits

Tempus Group, London, owner of CIA Medianetwork, reported 1999 pre-tax profits of $25.6 million, up 25% from '98. Revenue rose 28% to $147.5 million. Looking to 2000, "The network will gain from the rapid increase in dot-com expenditure in offline media that is spreading through Europe and Asia. We currently estimate our annualized offline spend for such dot-com companies to be in the region of $288 million," said Tempus Chairman Chris Ingram.

Outdoor ads up 9.4% despite tobacco exit

Outdoor ad spending climbed 9.4% last year to $4.8 billion, despite the departure of tobacco marketers, according to the Outdoor Advertising Association of America. OAAA noted that dot-coms spent more than $100 million on the medium, representing 2.1% of 1999 total spending on outdoor. A year earlier, dot-coms spent just $13 million.

Dem, GOP senators back FDA power over tobacco

U.S. Sen. Tom Harkin (D., Iowa) joined two colleagues April 5 in announcing plans to move to give the Food & Drug Administration broad authority to regulate tobacco and limit tobacco advertising and marketing. Reacting to the Supreme Court's recent ruling that the FDA doesn't have authority over tobacco, Sen. Harkin joined Sens. Bob Graham (D., Fla.) and Lincoln Chafee (R., R.I.) in saying they would introduce legislation soon that will be the first bipartisan tobacco bill in the Senate. The senators said their bill would let the FDA restrict tobacco ads in magazines and bar all continuity programs, and they defended the constitutionality of those ad curbs. Sen. Harkin said he had talked to Democratic leadership about proceeding this year but admitted he had no indications that the Republican leadership would proceed with the measure in 2000.

Media Market Makers sets online ad marketplace

Media Market Makers on April 4 debuted as an open marketplace for buying, selling and planning Internet advertising. Unlike existing online ad sales networks such as DoubleClick, Flycast and 24/7, Media Market Makers (mediamarketmakers. com) doesn't represent Web publishers or advertisers. Instead, its goal is to create an interactive marketplace in which advertisers, their agencies and Web publishers connect. McCann-Erickson World-Group is the first agency network to offer the service to clients of its shops. All advertisers and their agencies will be able to use Media Market Makers free of charge; the site will generate revenue through transaction fees paid by Web publishers. Initial investors in Media Market Makers include Odeon Capital Partners, Ipex and McCann-Kesher-Barrel, Israel's largest agency and part of McCann-Erickson WorldGroup. The launch will be backed with a $10 million campaign handled by Gillespie, Lawrenceville, N.J., a McCann-Erickson WorldGroup agency.

Local broadcasters donate $5.6 bil in PSA time: NAB

Local broadcasters donated $5.6 billion in public service ad time from Aug. 1, 1998, to July 31, 1999, according to the National Association of Broadcasters. The NAB called the research its most comprehensive PSA spending survey ever, but because of a change in methodology, it couldn't easily compare figures against a similar survey two years earlier. The American Association of Advertising Agencies and Association of National Advertisers in their March clutter report said PSAs on networks have been increasing.

AmEx, GM's Buick renew WNBA sponsorship deals

The Women's National Basketball Association renewed its marketing sponsorships with American Express Co. and General Motors Corp.'s Buick division through the league's 2002 season. The marketers have been WNBA sponsors since 1997. AmEx and GM have rights to use the WNBA's league and team logos, footage, and photos in advertising and promotional efforts. The companies also agreed to buy significant airtime in WNBA programming on the league's national networks -- NBC, ESPN and Lifetime.

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