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Wired Digital, in conjunction with researcher Millward Brown Interactive, today releases results of a study showing that rich media used in online ads significantly boosts campaign performance. The study, which tracked online ad performance for Intel Corp., Novell and, found rich media increased brand perception (Novell, for example, saw a 32% increase) and click-through rates (340% increase on average).

NBC Interactive partners with 24/7 Media on sales

NBC Interactive Neighborhood and ad network 24/7 announced a three-year agreement to create a nationwide ad sales force focused on the convergence of TV and the Internet at the local level. The venture will create multimedia sponsorship programs for major-market local advertisers, using NBC's on-air promotions as well as 24/7's online advertising capabilities. signs up clients for new service, New York, today announces Business Week and have signed as clients for its new service, which tests interactive promotions for clients and then adjusts creative and media to optimize results. President Dev Bhatia, former VP-brand management at Yoyodyne, founded in January and said it can test up to 25 different variables in real time, ranging from banners to an online sale page.

Creech, HomeArts part company

Kathryn Creech resigned last week as senior VP-general manager of the HomeArts division of Networks, San Mateo, Calif. Ellen Pack, founder of, will assume responsibilities as general manager of HomeArts. does not plan to hire a replacement for Ms. Creech, and half of her senior-level staff has left recently, sources said.

In related news, recently hired Anna Zornosa, former president and chief operating officer of Web services company SmartAge, San Francisco, as senior VP-strategic partnerships. Ms. Zornosa, who is based in San Mateo, described her role as liaison between and Hearst Publishing.

MBNA, Infoseek link for credit card

MBNA America bank, Wilmington, Del., announced last week it will provide Infoseek Corp. with a no-annual-fee credit card program for the Go Network. Go includes Infoseek,,, and Infoseek said the three-year deal would generate at least $85 million in ad revenue for the portal over five years. files for IPO

Barnes & Noble and Bertelsmann AG last week filed for an initial public offering for stock in their joint venture will use the money to expand its business and distribution.

LinkExchange reaches 400,000 small businesses

MSN LinkExchange announces today nearly 400,000 small businesses have used its services in the past three months. LinkExchange claims to be the leading provider of small-business services on the Web. Competitor SmartAge last week said it now has 130,000 members in its network. It also closed a $7 million round of financing, according to executives close to the company.

In other news

Online ad auction site today rolls out Opportunity Exchange, a service to sell ad inventory 24 hours a day, every day. is also introducing ProxyMan, which allows buyers to bid on inventory without attending an auction.. . ., an e-mail service provider in Denver, today announces several new clients. They are: music site, Standard & Poor's, Tribune Media Services' MovieQuest Mail and ClientLogic Corp., formerly

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