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Net withdrawal can be a horrible thing, so traumatic that consumers have placed a $75,800 price tag on having to live without the Internet for six months. Market researcher NetSmart America asked 1,600 consumers who spend at least an hour online every week how much they would demand to give up the Internet for half a year.

Some 11% said they'd want at least $250,000; 9% said they'd wouldn't give it up at any price. One respondent said "losing six months online is like losing six years in the real world." The phone survey had a 43% response rate.

Modem Media closes Chicago office

Modem Media-Poppe Tyson recently closed its Chicago office. True North Communications, which owns Modem Media, no longer has a Chicago interactive presence. TN's Foote, Cone & Belding said it now outsources work to local shops and works with other TN interactive developers, depending on clients' wishes.

A Modem Media spokesman downplayed the closing, saying it decided the best way to serve clients domestically is through offices in Norwalk, Conn., New York and San Francisco.

The cursor that keeps

going and going

Eveready Battery Co. is turning to its first online banner campaign to help re-energize its troubled business.

The campaign for Eveready's Energizer batteries, by i33 Communications, New York, and CheckMark Communications, the in-house agency for Eveready-owner Ralston Purina Co., integrates customized cursors-animated Energizer Bunnies-designed by software company Comet Systems. Comet is charging Eveready $2 per thousand impressions; terms of the banner campaign were not disclosed. Banners with the integrated cursors are running on AltaVista. Ralston, under assault by Gillette Co.'s Duracell and Rayovac Corp., is spinning off Eveready as an independent company.

News America Digital

invests in sixdegrees

News America Digital Publishing, New York, News Corp.'s interactive media division, acquired an undisclosed equity stake in New York-based online community sixdegrees (sixdegrees.com). Since April, NADP has invested in financial site TheStreet.com, Juno Online Services and pharmacy site PlanetRx. NADP and sixdegrees will cross-license content and NADP will integrate

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