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OK, we'll pay to see your linen closet. They really know how to fold towels at McKinney & Silver, Raleigh, N.C., where a new campaign for Fieldcrest Royal Velvet is more fun than stealing hotel washcloths. In an effort to compete with fashion designers who are bombarding the interior decorating arena, the print work aims to make the Royal Velvet line "livelier and more approachable; an inexpensive way to redecorate," explains co-creative director/copywriter Naomi Maloney. Other ads feature a bouquet of towels, paint cans housing towels and towels resembling a billiards set. Additional credits to co-CD/art director Steve Davis and photographer Greg Slater.

It's so psychedelic, we do all our grilling now in elephant bells. Clarity Coverdale Fury, Minneapolis, has a spot for Johnsonville Foods that's so cheap it didn't even require a director, but it nevertheless has the stopping power of a hit of bad acid. Cutouts, nothing but cutouts, sometimes alternating with stroboscopic intensity over cheesy Pop Artless backgrounds, are employed to note the strange and haunting similarities between a pigskin and a bratwurst. Themed, "Grill on," the campy :30, one element of a regional multimedia campaign, aims to keep football fans grilling through the colder seasons. "Human nature being what it is, people stop at Labor Day," explains creative director Jac Coverdale. Additional agency credits to writer Kelly Trewartha and producer Jenee Schmidt. Edited by Charlie Schwartz at Fisher Edit; music by Echo Boys.

Too bad it's not a Mets tie-in, we could've done without the really fat one. Leagas Delaney, San Francisco, has out-Niked Nike in the making-fond-fun-of-fandom sweepstakes with a hilarious new TV/print campaign for Adidas and the New York Yankees. Running through the playoffs on local sports networks and area movie screens, four b&w :30s, directed by Jonathan David at Shelter Films, trace the journey of the Yankees' "most hard-core, super-duper fans," explains art director Peter Nicholson. "We're embracing the fans here," adds writer Scott Wild, and there's quite a bit to embrace, as five shirtless idiots paint their chests to create one massive breathing YANKS banner. Additional agency credits to CDs Harry Cocciolo and Sean Ehringer, exec producer Adrienne Cummins and producer Ben Latimer. Editing by Bob Spector at Bob 'n Sheila's Edit World, San Francisco; music by David Shapiro, Shapiro Music, Boston.

Creativity's Calendar of Events

Art Directors Club of Houston

1997 Awards Show

Saturday, November 1, J. W. Marriott Hotel

Information: (713) 961-3434

Art Directors Club, New York

Exhibit: Levi Strauss & Co.-October 10-31

Speaker Event: Japanese designer Eiko Ishioka-Wednesday, October 22

Black Tie Dinner: Hall of Fame-Thursday, November 6

Information: (212) 674-0500

The One Club, New York

Speaker Event: Tim Delaney of Leagas Delaney-Thursday, October 16

Speaker Event: Gold on Gold Lecture Series: Hank Perlman of Wieden & Kennedy, with Bryan Buckley and Frank Todaro-Wednesday, November 5

Information: (212) 979-1900

The Lodge, New York

Fall Lodgewear Fashion Show: with Emcee Gary Goldsmith-Monday, October 20

Portfolio Review: Tuesday, November 4

Information: [email protected]

Visual Arts Museum at the School of Visual Arts, New York

Speaker Event: The Master Series: Seymour Chwast-Monday, October 20

Exhibit: The Master Series-October 6 through November 8

Information: (212) 592-2011

Cannes International Advertising Festival Galas

New York: Avery Fisher Hall at Lincoln Center-Wednesday, October 15

Chicago: Navy Pier Ballroom, 600 East Grand Avenue-Wednesday, October 29

San Francisco: Herbst Theatre at the San Francisco War Memorial-

Wednesday, November 5

Detroit: Detroit Institute of Arts-Wednesday, November 12

Information: Screenvision, 1-800-AD-FILMS

Type Directors Club, New York

Conference: US/UK Design Exchange, with featured speakers Graham Wood, Tomato; Andy Altmann and David Ellis, Why Not Associates; John Rushworth, Pentagram/London; Dominic Lippa, Lippa Pierce; Tiger Savage, Leagas Delaney; Phil Jones and Trevor Chambers, Real Time Studios; Patrick Baglee,

MetaDesign/London. Tishman Auditorium, New School-Saturday, October 18

Program: Characters in Type, with type designer Ed Benguiat, Pratt Institute, Brooklyn-Wednesday, November 5

Information: (212) 983-6042

The Orange County AdClub, Santa Ana, Calif.

Awards Show: First Annual Golden Swirly Awards, a self-effacing celebration of creative blunders. Peter Samuels Studio, Santa Ana, Calif.-Thursday, October 9

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