The Week

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Publicis completes Bcom3 takeover

Bcom3 watchers are awaiting what potential layoffs and consolidation will occur as Publicis Groupe last week completed its acquisition of Bcom3 Group for $2.2 billion, a lower price that reflects a fall in value of Publicis shares. As part of the deal, the Japanese holding company Dentsu takes a 14.6% stake in Publicis. Bcom3 Chairman-CEO Roger Haupt becomes president-chief operating officer of Publicis, while Bcom3 itself is dissolved. Announced on Mar. 7, Publicis shareholders approved the deal June 18, and Bcom3 shareholders followed on Sept. 20. QwikFIND aao01v

Mexican singer backs Kmart line

Kmart corp., continuing its efforts to woo Hispanic marketers, last week won bankruptcy court approval for a new product line from Mexican soap opera and singing star Thalia, well-known in Mexico for her hit song "Amor a la Mexicana" ("Love, Mexican Style"). The product line will include clothing, cosmetics and accessories. The company recently launched a Spanish-language magazine, La Vida, and added Spanish language circulars as part of its marketing plans. Kmart's Hispanic agency is Interpublic Group of Cos.' GlobalHue, Troy, Mich. Meridian handled Kmart's circulars. Alturas Communications, Denver, Detroit and Miami, is handling the magazine. Kmart's general market agency is Omnicom Group's TBWA/Chiat/Day, New York. QwikFIND aao01t

Seinfeld resurfaces in AmEx spots

Jerry seinfeld is promoting American Express Co. again in a campaign launching its Rewards Green and Rewards Gold cards. In Mr. Seinfeld's first appearance in an American Express campaign since 1999, he promotes the cards, which feature automatic enrollment in American Express' Membership Rewards loyalty program. The campaign-from WPP Group's Ogilvy & Mather Worldwide and MindShare, Interpublic's Momentum and independent Digitas, all New York-broke last week and also includes print, outdoor and radio ads. Read more: QwikFIND aao00n. See the spot: QwikFIND aao02a

Hints of Fallon's future in new team

In what could be an indication of the early seeds of a succession plan for Chairman Pat Fallon, Publicis' Fallon Worldwide, Minneapolis, reshuffled its senior management last week. David Lubars, 43, expands his responsibilities as co-president and executive creative director for Minneapolis to all of North America. Eric Block, 45, becomes chief operating officer of Fallon Worldwide, from general manager of the flagship Minneapolis office. He succeeds Irv Fish, a founding partner who is currently on sabbatical. Rob White, 46, becomes the sole president of Fallon, Minneapolis, with Bruce Bildsten, 43, assuming creative leadership for the office. Mike Buchner, 41, succeeds Mr. Block as general manager from director of account administration. QwikFIND aao00u

Bozell lands top newspaper award

Interpublic's bozell, New York, won the $100,000 Grand Prize at Sept. 25's 2002 Athena Awards for outstanding newspaper advertising. Bozell took home the honors for a series of ads it did for The New York Times, which placed the events of Sept. 11 in the context of paintings heavily reminiscent of Norman Rockwell. The tagline of the campaign was "Makes Sense of Our Times." Bozell also claimed a Silver Athena for its work for Datek. The $5,000 Student Grand Prize was claimed by the Miami Ad School, for a humorous take on ads for action-figure icon GI Joe. Twenty-seven Athena Awards were presented by the Newspaper Association of America.

DraftWorldwide shuffles execs

As interpublic's DraftWorldwide President-Chief Operating Officer Jordan Rednor prepares to move to an unspecified position at the holding company, the marketing-services shop announced a reorganization of its executive ranks. David Florence, 49, previously president of DraftWorldwide, New York, was promoted to international president in charge of Draft's offices in 30 countries outside the U.S. Mr. Florence takes over responsibilities previously shared by Mr. Rednor and European President Valerie Taylor, who left the agency. Succeeding Mr. Florence as president of the New York office is Laurence Boschetto, 48, previously general manager of the 400-person direct-marketing agency. Mr. Rednor, who remains at Draft to help with the transition, said the specifics of his pending move to the holding company have not yet been decided. QwikFIND aao01f


The robert mondavi Winery, Oakville, Calif., has awarded the advertising account for its flagship brands to independent San Francisco shop Venables, Bell & Partners. Earlier this year, Mondavi awarded its $15 million account for its Woodbridge brand to independent The Richards Group, Dallas. Previous agency for both accounts was Interpublic's Dailey & Associates, Los Angeles. ... Rainbow Media Holdings' AMC will now boast the lower-case brand ID "amc" as it tries to make a play for a younger audience. The network also has a new on-air look accompanying the lower-case logo and is launching the tagline "TV For Movie People." Trollback & Company, New York did AMC's new on-air look. ... Lindt & Sprungli USA's Ghirardelli Chocolate Co. unit has awarded its $2 million account to Publicis' Publicis & Hal Riney, San Francisco. Ghirardelli plans to launch its first traditional ad campaign in 2003. The other finalist in the review was independent San Francisco shop Grant, Scott & Hurley.

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