The Week

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Consumer groups: Ban the spam

Spam is "the first major consumer issue of the 21st Century," according to several consumer groups that petitioned the Federal Trade Commission last week to step up enforcement and create an e-mail rule similar to the FTC's telemarketing sales rule. Calling spam e-mail "an epidemic," the Telecommunications and Research Action Center, the National Consumers League and Consumers Action want the FTC to look beyond obvious product scams it has been prosecuting and also take on e-mailers who use phony header and subject lines to push legitimate products. They want the rule to require each commercial e-mail to include company contact information and a reliable opt-out system. The groups, which launched the Web site, said spam now represents about a third of e-mail. A top FTC official said the agency looked forward to reviewing the request. QwikFIND aan94e

`Only in a Jeep' ads roll out first logo

Jeep's first logo ever arrives today in a campaign aimed at reinforcing its capabilities. The push also brings back the "Only in a Jeep"tag used from the 1984 through 1989 model years. Omnicom Group's BBDO Worldwide, Troy, Mich., created three TV spots. GlobalHue, Southfield, Mich., created two: one for urban youth, the other for the Hispanic market. Print arrives in November titles. Jeff Bell, VP-Jeep marketing, said he expects his ad budget to be flat in 2003 vs. 2002. Jeep's 2003 models are new limited-production versions of existing models. Jeep spent $241 million in 2001 and $117 million in the first half of 2002, according to Taylor Nelson Sofres' CMR. Jeep sales rose 2% through August 2002 to 299,986 units vs. the prior year, but jumped 36% to 23,298 in the month of August 2002 vs. the same month a year ago, Chrysler announced Sept. 5. QwikFIND aan94n

McD's names global CMO

Mcdonald's Corp. marked the end of summer last week with a major announcement. As the fast-food titan met with 350 key franchisees last week to discuss a "radical" growth proposal, it tapped Larry Light as exec VP-global chief marketing officer, ending a six-month search. Mr. Light, 61, founding president-CEO of brand consulting firm Arcature, will report to Chairman-CEO Jack Greenberg and will serve on key strategy and operations leadership teams. "You can't have a brand that draws 46 million people a day around the world...and start with the perspective that everything is broken. There must be more going right than what is going wrong," Mr. Light said. The move rounds out top leadership in the company's marketing ranks after last month naming Bill Lamar senior VP-U.S. marketing. QwikFIND aan94l

Victoria's Secret show to run on CBS

Viewers will have to switch to a new network to see the program that has become the adult version of the Thanksgiving Day Parade kick off the holiday season. The Limited's Victoria's Secret will air its annual fashion show broadcast on Viacom's CBS on Nov. 20 after Walt Disney Co.'s ABC backed out. Like last year's show, which was protested by women's and family groups, the Victoria's Secret program will include its usual fare of bras, underpants and lingerie as well as musical performances, interviews, model profiles and peeks behind the scenes in models' dressing rooms. For those who can't wait, Victoria's Secret is airing a new campaign, created in-house, for its Angels' bra line. QwikFIND aan94h

Fox hunts for promo exec

On the eve of its new fall TV season, News Corp.'s Fox Broadcasting Co. said Rick Squire, its senior VP for on-air promotions has left the company. Mr. Squire was at Fox for three years and had recently worked on the network's new fall-season on-air graphics, including a new Fox logo. The move comes only months after he had signed a three-year deal with Fox. Executives close to the company said the incoming exec VP-marketing, Roberta Mell, wants to establish her own marketing team. A Fox spokesman declined to comment on Ms. Mell's plans. Fox had a difficult year in 2001-02, as regular season programming dropped double-digit percentages in the key 18-to-49-year-old demographic. But Fox scored well this summer with the hit show "American Idol." QwikFIND aan94g

Conlin steps down at publisher IDG

After 14 years, Kelly Conlin, CEO of IDG, is leaving the company. He will be replaced by Pat Kenealy, who formerly ran IDG Ventures, the company's $560 million venture-capital fund. Mr. Kenealy has been with IDG for 16 years. An internal memo from Chairman Pat McGovern said that Mr. Conlin had broached the subject of leaving a year ago, and was asked to stay until a successor was found.


John loughlin was named to the newly created position of president of Gemstar-TV Guide International's TV Guide Publishing Group. Mr. Loughlin will oversee all print and online offshoots of the TV Guide brand, and report to Gemstar President-Chief Operating Officer Jeff Shell. Mr Loughlin was president-CEO of Primedia's Consumer Media and Magazine Group until he was replaced by David Ferm in June....Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos named Joe Kayser to the new position of senior VP-creative director of its San Francisco office. Mr. Kayser, 34, an art director, will partner with Rob Bagot, 38, the shop's exec VP-creative director. QwikFIND aan94a ... Rapp Collins Worldwide, New York, named Robert Solomon president-CEO of the Omnicom Group agency. Mr. Solomon, 51, fills the post held for less than one year by Lesley Mair, who resigned in February. QwikFIND aan93w

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