The Week

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No deals for Havas, not even Cordiant

Cordiant Communications Group shareholders were disappointed after Havas denied a report in June 2's The Observer, London, that an acquisition was likely within two weeks. Speaking at the Deustche Bank Securities Media Conference on June 3, Chairman-CEO Alain de Pouzilhac denied the report and reiterated Havas won't attempt major acquisitions while it completes its restructuring. The news didn't affect Havas shares, which closed up 0.6% June 3 on the Paris Bourse, but Cordiant shares dropped 5.6% to $1.34 on June 5, when the London Stock Exchange reopened after a two-day national holiday. QwikFIND aan58j

Interpublic buys Media First

Interpublic Group of Cos. bought independent media-buying company Media First International,New York. Founded by Richard Kostyra, a former exec VP-director of media services at WPP Group's J. Walter Thompson, New York, Media First managed over $300 million in media purchases last year. Clients include Northwest Airlines and Diageo's Burger King. Media First will operate as a separate company as part of Interpublic's Partnership. Mr. Kostrya will retain his role and report to Partnership head David Bell. Terms were not disclosed, but executives familiar with the situation said the sale was structured with cash up front as well as earn-outs for senior Media First executives. QwikFIND aan58t

O&M pitches for McD's Diner Inside

Mcdonald's Corp., Oak Brook, Ill., asked non-roster shop WPP's Ogilvy & Mather Worldwide, Chicago, to join two roster agencies in pitching its Diner Inside stores, agency executives said. O&M and McDonald's executives declined to comment. The Diner Inside concept features diner fare along with the usual McDonald's menu. The fast-food company opened a Diner Inside store in Kokomo, Ind., last year and has plans for a dozen more throughout the state. The three agencies, which include Omnicom's DDB Worldwide and Bcom3 Group's Leo Burnett Co., made presentations last week. Billings for the new account are unknown. QwikFIND aan58x

IBM, O&M take home Grand Effie

At last week's 2002 Effie Awards Show, sponsored by the New York American Marketing Association, Bcom3's Leo Burnett USA, Chicago, swept up the most Effies with a total of 11, including four Gold Effies for its work on Polaroid Corp., the U.S. Army, H.J. Heinz Co. and Kraft Foods' Altoids. WPP's Young & Rubicam landed nine, including three Golds for Dr Pepper/Seven Up's 7Up, Campbell Soup Co.'s Chunky Soup and Nascar. Havas' Arnold Worldwide Partners, Boston, was also a contender, taking home four Golds for Volkswagen's Jetta,, Achushnet Titleist Pro V1 and Royal Caribbean International. The Grand Effie went to Ogilvy & Mather for its IBM e-business infrastructure work, which created $152 million in new business. QwikFIND aan59k

Madden may get time out from Ace

ABC's Monday Night Football announcer John Madden may be getting the ax at Ace Hardware Corp. The retailer-owned cooperative, based in Oak Brook, Ill., awarded its $30 million ad account to Omnicom's Goodby, Silverstein & Partners, San Francisco. A company spokeswoman initially said Mr. Madden, under contract until 2005 will continue to be used in the company's advertising but later said his role had not been determined. Goodby presented creative in the pitch which did not use Mr. Madden in the ads, executives familiar with the matter said. Goodby declined to comment. The "helpful hardware man" positioning is expected to continue. QwikFIND aan59j

AOL TW stands by advertising forecast

Aol time warner forecast a recovery in its advertising revenue in 2003, based on a strong upfront market and an increase in print advertising in May. Speaking at the Deutsche Bank Securities Media Conference, Chief Financial Officer Wayne Pace reaffirmed targets of 5% to 8% revenue growth and 5% to 9% growth in earnings before interest, taxes, depreciation and amortization. The second quarter is "ticking up a bit in TV" and the Time Inc. publishing unit showed positive year-over-year ad sales in May, even after excluding cross-promotions with sibling companies, Mr. Pace said. He noted online advertising at the America Online unit will lag, and stood by his earlier projection of $1.8 billion to $2.2 billion in online ad revenue. QwikFIND aan58u


Conde nast publications will publish Teen Vogue six times in 2003, guaranteeing a rate base of 450,000. The first issue will be February/March. CN's Gourmet VP-Publisher Gina Sanders was appointed as publisher; Amy Astley will be editor in chief. QwikFIND aan59g....Kirshenbaum Bond & Partners, New York, won the $10 million to $15 million integrated-marketing account for Milnot Holding Corp.'s Beech-Nut baby food, an executive in the search said. ... Volkswagen named Cayenne, a small German agency in which Dentsu has a minority stake, to the $90 million European account for its Skoda brand. The account, previously handled by Grey Worldwide, Prague, covers mainly Germany and Eastern Europe. ... Bcom3 interactive agency Novo/Giant Step, Chicago, changed its name to Semaphore Partners. QwikFIND aan59a

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