The Week

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Grey lands Cisco creative

Cisco systems last week named Grey Global Group's Grey Worldwide, San Francisco, its agency of record on an estimated $50 million account after a lengthy review. Grey's darkGrey tech unit landed the business after competing with WPP Group's JWT/Tonic, San Francisco, and Omnicom Group's TBWA/Chiat- Day, Playa del Rey, Calif. Incumbent Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, San Francisco, did not participate. A review for global media buying and planning, begun in March, continues with Grey sibling MediaCom, WPP's Media Edge and Aegis Group's Carat, according to agency insiders. Cisco and Grey executives declined to comment. QwikFIND aan56e

Cannes sees 15.3% drop in entries

Total entries for this year's International Advertising Festival next month in Cannes, France, dropped to 17,251 from 19,013 in 2001. Discounting the 1,063 direct-marketing entries for the new Lions Direct competition, which didn't exist last year, entries for TV, press and poster, interactive and media Lions are down 15.3%. The number of TV entries fell to 5,059 from 6,117 last year, while press and poster dropped to 9,074 from 10,782. The number of contenders for Media Lions rose to 716 from 643 entries in 2001. Most award shows this year have seen a drop in entries of at least 10% to 20%. QwikFIND aan57e

Best Buy launches brand campaign

Best buy co. last week launched a national interactive brand campaign promoting DVD movies, players and related products. The online effort features the electronics retailer's stick-figure mascot re-enacting scenes from movies such as "Psycho" and "The Seven Year Itch." Created by Avenue A, Seattle, and Digitas, Chicago, the campaign uses rich media ad formats including Eyeblaster. The program runs through June 26 on major Internet portals including Walt Disney Co.'s and The New York Times Co.'s Spending was not disclosed. QwikFIND aan56g

Philip Morris defends ads

Philip morris usa will continue its $100 million youth-smoking prevention campaign despite the American Legacy Foundation's demand to pull ads. Two reports released last week by the foundation and the American Public Health Association claim Philip Morris' teen-targeted ads from WPP's Y&R Advertising, New York, tagged "Think. Don't Smoke," decreased anti-tobacco attitudes among teens. Those ads, however, are not currently running since the company shifted its focus to parent-focused spots. Philip Morris maintains it does not air any ad unless 90% or more of the 13,000 children and parents interviewed by the company clearly identify an anti-smoking message. QwikFIND aan57d

Bcom3, Modem drop Andersen

Ernst & young will prepare Bcom3 Group's final quarterly statement this summer, as the agency holding company became the second major advertising client to replace embattled Arthur Andersen as auditor. Bcom3 hired Ernst & Young effective May 23. Ernst & Young handles audits for Publicis Groupe, which is expected to complete its acquisition of Bcom3 in September. The shift follows WPP Group's replacing Andersen with Deloitte & Touche, which acquired part of Andersen's London practice. Ernst & Young, meanwhile, May 28 acquired a large portion of Andersen's New York operations, with many of the new staffers deployed to Ernst & Young's advertising practice. Andersen currently handles auditing for Omnicom Group and Havas; both companies have said they are considering replacements, with Omnicom's move expected by mid-June. Interactive agency Modem Media replaced Andersen with PricewaterhouseCoopers. PricewaterhouseCoopers also audits Interpublic, which owns 43% of Modem. QwikFIND aan57f

White, former ad columnist, dies

Hooper white, 82, a longtime advertising creative and Advertising Age columnist, died May 25 in Tarpon Springs, Fla. In an agency career of more than 40 years, Mr. White worked for J. Walter Thompson Co. and Leo Burnett Co., primarily as a TV commercial producer. He later became an independent commercial producer. Clients included Philip Morris' Marlboro, Kellogg Co. and United Airlines. Mr. White also was the author of the book "How to Produce Effective TV Commercials," and he wrote an Ad Age column titled "How Did They Shoot That?" about the making of commercials.


Merrill lynch & co. analyst Lauren Rich Fine upgraded her forecast for U.S. ad spending in 2002, projecting a 0.4% increase vs. an earlier expected 1.5% decline, but warned it will be a slow recovery. Ms. Fine also downgraded Omnicom's stock to "buy" from "strong buy." In a report to investors, Ms. Fine said Omnicom is still "the highest quality name" in advertising stocks, but said its earnings will not grow over 20% annually, as they had in the past. ... The American Advertising Federation awarded 131 national Gold ADDY Awards and 166 Silver ADDY Awards for the best work of 2001. ADDY Best of Show Broadcast went to Omnicom Group's BBDO, New York, for "Cheerleader" for Frito Lay's Doritos Extreme. Best of Show Print goes to Omnicom's GSD&M Advertising, Austin, Texas, for its "Wilks, Louvre, Nations Collide" campaign for Land Rover of North America. Awards will be presented June 8 during the AAF National Conference 2002 .... ...Philip Morris Cos. last week announced Miller Brewing Co. with merge with London's South African Breweries, creating the world's second largest brewer behind Anheuser-Busch Cos. The deal, expected to close in July, is worth about $5.6 billion in stock and Miller debt. SABMiller will be headed by current SAB chief executive Graham Mackay. Miller CEO John Bowlin will run the Americas, reporting to Mr. Mackay, and other top Miller executives are expected to remain. PM will own 36% of SABMiller.

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