The Week

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Lorillard, Legacy runaround suing

It's dueling lawsuits as Lorillard Tobacco Co. last week made good on its threat and sued the American Legacy Foundation, contending an anti-tobacco ad about dog urine and other foundation ads violated the accord between tobacco makers and state attorneys general that created the foundation. Lorillard's suit, filed in Greensboro, N.C., asked for a ruling that Legacy ads from Havas Advertising's Arnold Worldwide Partners, Boston, and MDC Corp.-backed Crispin Porter Bogusky, Miami, violated the agreement. Legacy earlier filed its own suit in Delaware court seeking to have its ads declared valid. Lorillard notified the foundation a month ago of its intent to sue. The foundation filed its own suit in Delaware seeking a declaratory judgement that Lorillard couldn't sue it because the foundation never signed the agreement or, failing that, that its ads were legal. QwikFIND aan19z

Top people to shift at `People'

Martha Nelson is a person who needs People, and lucky for her, People needs her, too. On Feb. 21, Time Inc. announced Ms. Nelson will take over the People managing editor slot effective April 1. She replaces Carol Wallace, 52, who will become an editor at large at the company and consult on international projects. Ms. Nelson, 49, was managing editor of In Style since its 1994 launch and was previously an assistant managing editor at People; Ms. Wallace held her position at People since April 1997. The 3.7 million-circulation weekly generates more profits for Time Inc. than any other single title. Ms. Nelson will be replaced at In Style by Executive Editor, Charla Lawhon, 45. QwikFIND aan22z

I'm Bill Ford, buy a Ford

Ford division, the biggest vehicle unit of Ford Motor Co., turned to Chairman-CEO Bill Ford to be the brand's new pitchman. Mr. Ford appears in four 60-second spots that break nationally today. Ford's sport-utility "no boundaries" tag expands to the new umbrella theme. The division's script "Ford" Blue Oval is "really our identity and if we plan to succeed as a company we need to get the Blue Oval shining again," Mr. Ford said. Consumer research showed Ford wasn't doing enough to tout its nearly century-old heritage. WPP Group's J. Walter Thompson, Detroit, sifted through tons of archived black-and-white footage to use with modern color footage of employees and vehicles. Ford declined to discuss spending, but the effort, which will expand to specific models, is expected to get at least a $100 million media buy this year. QwikFIND aan19y

Whither Jupiter? NetRatings a no-go

The collapse last week of NetRatings' $71 million acquisition of Jupiter Media Metrix puts intense pressure on Jupiter, once the kingpin of the Web media analysis category. The Federal Trade Commission put the kibosh on the deal, which hinged on a $25 million loan NetRatings was to make in order to keep Jupiter running during the merger process. NetRatings has $320 million on hand and won't rule out other partnerships, alliances or acquisitions, according to Sean Kaldor, VP-principal analyst. Jupiter has secured consultant Robertson Stephens to explore options that include raising cash and divesting of businesses. Jupiter Media Metrix saw its stock fall 77% last week to 26 cents as of Feb. 21, giving it a market cap of just $9 million; VNU-controlled NetRatings' stock closed at $13.30, giving it a market cap of $440 million. QwikFIND aan19w

Lingonberries for Crispin

Swedish home-furnishing giant Ikea, Plymouth Meeting, Pa., which introduced meatballs and lingonberries to the American masses, has a long history of cutting-edge advertising. But the challenge now for Crispin Porter & Bogusky, Miami, named last week as the agency of record for Ikea's $50 million account, is to develop and implement a strategy to back Ikea's plan to bolster its U.S. presence. "We are looking at a period of unprecedented expansion in North America," said Christian Mathieu, external marketing manager, Ikea USA/Canada. "Our marketing strategy demands clarity and focus while breaking conventions of both media and message." Ikea plans to expand to more than 50 U.S. stores over the next 10 years. It has more than 160 stores in 31 countries. Interpublic Group of Cos.' Carmichael Lynch, Minneapolis, which had the account for less than a year, declined to defend. QwikFIND aan20t


Carl Portale, 63, Hachette Filipacchi Media's senior VP-group publishing director, Elle, will retire. No replacement was named. ... Emmperative, the Procter & Gamble Co. and Accenture venture to sell P&G's marketing process secrets, laid off 80% of its staff as it switches from a Web-based system to software to address client concerns about security. QwikFIND aan20a....White Rain Co., Danbury, Conn., acquired U.S. rights to premium-priced Te Tao, a line of hair and body care products developed by Kuan, London.

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