The Week

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Sirius enters radio space race Feb. 14

The race from space rages on as Sirius Satellite Radio and XM Satellite Radio Holdings forge ahead. After two delays last year, Sirius launches its service in limited markets Feb. 14, with a national rollout to be completed by the third quarter. Sirius, which will charge $12.95 a month for its digital-quality satellite radio service, lags behind rival XM, which launched last fall and already has more than 30,000 subscribers at $9.99 a month. QwikFIND aan02d

Univision casts second Spanish net

U nivision Communications launches a second Spanish-language network today called Telefutura in an effort to grow Spanish-language viewership by Hispanics, who spend more than 40% of their TV viewing hours watching English-language TV. Initial advertisers include Johnson & Johnson, Sears, Roebuck & Co., AT&T Corp., Ford Motor Co., Wendy's International, J.C Penney, MCI, Miller Brewing Cos. and Anheuser-Busch Cos.' Budweiser.

Eli Lilly taps OMD for media buying

Eli lilly & co. felt Omnicom's OMD had the most upside in its looming battle with Pfizer's Viagra and tapped the agency for its $67 million-plus media buying account. Cialis, Lilly's erectile dysfunction drug, is expected to challenge Viagra once it gets government clearance. OMD outdid Bcom3 Group's Starcom Worldwide and WPP Group's Mediaedge:CIA in the review. Lilly joins the trend of major drug companies picking one agency to handle media duties and should have a more prominent seat at this year's upfront TV buying table. QwikFIND aan02a

`HomeStyle' first mag casualty of '02

The shuttering of Gruner & Jahr USA Publishing's HomeStyle on Jan. 9 brought the first major consumer magazine closing of the new year. It also meant 34 staffers are now jobless, though a company spokeswoman said some might migrate to other positions in the company. And it also meant HomeStyle, a longtime laggard of the shelter category, garnered much more ink in death than it ever had in life. It's probably not impossible to find a consumer title just shy of a million circulation with a lower public profile, but none immediately leap to mind. Meanwhile, staffers at G&J wonder if any further fallout from a memo President-CEO Dan Brewster sent out to staffers Jan. 4-one that hinted broadly at future cutbacks-is still to come. QwikFIND aan02t

AOL Time Warner rejiggers numbers

AOL Time Warner last week said it will take a record $40 billion to $60 billion charge to earnings to reflect the decline in its stock since the merger of America Online and Time Warner in January 2001. The one-time charge will be reported in full Jan. 30, when the company releases its final 2001 results. CEO-designate Richard Parsons, who will take over upon CEO Gerald Levin's retirement in May, said the company was penalized by the market when its optimistic projections met the ad recession. "We got no credit for our achievements because of the high standards we set," he said. Standards for this year were revised downward. Initial projections called for 31% growth in earnings before interest, taxes, depreciation and amortization, but now management's target is EBITDA growth of 8% to 12%. In a move that could help it meet its more modest projections, AOL Time Warner signed Unilever to a $100 million cross-platform deal in the U.S. and Europe that includes TV, print, online and possible "targeted content" for consumer relationship marketing. And cable net CNN/SI will close later this year, saving more money. AOL Time Warner is expected to launch a separate sports network with the National Basketball Association as a 50% partner as part of its new rights-fee deal . A Turner Sports spokesman said will continue. QwikFIND aan03n, aan02j

Michael Jordan: the magazine

The news last week that Juanita Jordan would seek a divorce from hoopster husband Michael, with all its accompanying potential brand-tarnishing implications, came ill-timed for Nike and Hearst Magazines, the day a Team Jordan spokeswoman told the two companies planned to unveil a custom-published magazine, Jordan, at next month's NBA All-Star Weekend. Jordan is currently slated to be published twice in `02 and four times in `03, and,unlike many custom published titles, will be available on newsstands. Mr. Jordan's representatives were reviewing a final version of the magazine last week. QwikFIND aan02r

FYI . . .

Jack rooney, 44, senior partner-group account director for WPP Group's Ogilvy & Mather, Chicago, is leaving the agency where he headed the $200 million BP account, and will join event marketing shop GMR Marketing, New Berlin, Wis. ... Patricia A. Doyle, exec VP-global market development at WPP's Y&R Advertising, has left the company, said a spokesperson. Mike Dolan, chairman-CEO of WPP's Young & Rubicam, parent of Y&R , assumes Ms. Doyle's responsibilities. ... Alan Cohen, 45, VP-marketing, advertising and promotion for Walt Disney's ABC Entertainment Television Group, was named president of domestic theatrical marketing for News Corp.'s Twentieth Century Fox, a position that's been vacant for the last year.

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