PICK OF THE WEEK: Old Spice "Foam"

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Wieden + Kennedy's witty, ironic turns with Old Spice continue, this time with a litany of sports cliches wrapped around the visual of a man sliding home from second base. Product benefits delivered with an absurd premise by an outmoded pitchman? Game, set, match: Old Spice. The thinly-veiled potty humor didn't hurt either. To discuss this article, visit the Creativity Forums.
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