PICK OF THE WEEK: Verizon - "Action Hero"

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Verizon - 'Action Hero'
Verizon - 'Action Hero'
As audiences anticipate the day when CG versions of movie stars take over from their wrinkle-prone counterparts on the big screen, Verizon and R/GA warm us up with a taste of virtual acting, done your way.

Sure, it's fun to paste your face into a 2D web scenario and watch your lips move puppet style, but R/GA ups the ante with full 3D action in this site touting Verizon's broadband service. Users can chose one of three standard movie plots, load carefully posed picture into the site, match up key facial points and send the whole thing off to be animated with real action film-enabling software Maya. 24 hours later, you're not exactly in Aliens, but you are indeed strutting around a very basic actioner. A more than worthy follow-up to Beatbox Mixer and a site that represents a neato, tip of the iceberg kind of tech evolution.

We're pretty certain which genre of web film will exploit this technology next, and we're equally certain it'll be nothing a brand like Verizon will want to be associated with.
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