Gale's Winston Binch on transcendental meditation, finding flow and the plot to brand creative technologists
Winston Binch is chief brand and experience officer at Gale Partners, an MDC shop focusing on data and science.
In this episode of the “Ad Block” podcast, Binch talks about transcendental meditation, which he has practiced for several years. Each morning, he closes his eyes and silently repeats a short, secret phrase for 20 minutes. “I’m a big overthinker,” he says. “Everyone’s head—at least mine—is full of a lot of clutter, a lot of debris. Bad ideas, or good ideas that I can’t reach, to-do lists.”
When he sticks to his meditation practice, it helps clear his mind. “It wipes the slate clean. In really stressful moments it levels everything out,” he says. “It shuts the drunk monkey up in your head.”
Binch favors activities like this that help him to achieve a state of “flow.” Whether playing music—he was in a band called Stereobate—biking, running or skiing, "when we reach flow state, it’s effortless,” he says.
His career has always been digitally focused, and he helped invent the term “creative technologist.” But creation has always been more important than technology, and he says he could have been content as a woodworker, too.
Binch also weighs in on Pink Floyd’s homage to “The Wizard of Oz,” the enduring power of U2 and growing up with the same name as a popular brand of cigarettes. “When I was a kid,” he says, “wherever I went, advertising followed me.”