Earlier this week, Ad Age revealed our annual Marketers of the Year list, a ranking of 10 companies with business results driven by breakthrough advertising and smart strategic thinking. In the latest edition of the “Marketer’s Brief” podcast, we break down why each brand made the cut, and what the selections say about marketing trends in 2021.
See all of Ad Age's 2021 Marketers of the Year here.
Below, a look at some of the key figures beyond the brands:
11 cents
How much Tesla spent on measured media per vehicle sold in 2020, according to the latest full-year figures from the Ad Age Datacenter. That is a paltry sum, when compared with the $1,553 that Ford’s Lincoln spent.
Read more: Tesla’s great year came without paid advertising, but plenty of buzz.
16.9 million
How many TV and digital viewers the NFL drew on average per game through week 12.
Read more: How the NFL’s ‘Helmet’s-off’ marketing approach is scoring with young fans
60%
The growth of Target’s same-day services in the third quarter, a category that includes drive-up pickup, in-store pickup and Shipt delivery.
Read more: How Target made customer experience the cornerstone of its brand.
$210 million
What cryptocurrency exchange FTX paid in June for the naming rights to esports organization Team SoloMid (TSM), to become TSM FTX.
Read more: Inside Crypto exchange FTX’s push to become a household name.
30%
How much Kraft Heinz boosted digital ad spending as it shoveled $100 million more in total ad spend compared with 2019.
Read more: Kraft Heinz is staging quite a comeback
30,000
How many new members esports organization FaZe Clan drew via Twitter in August following its Call of Duty Championship win.
Read more: How FaZe Clan transformed into much more than just a gaming company in 2021
69.4 million
How many global subscribers WarnerMedia’s HBO Max had at the end of the third quarter, including at least 12.5 million users who signed on within the past 12 months.
Read more: How WarnerMedia hit its marketing stride in an incredibly turbulent year.
37
The age LeBron James turns on Dec. 30. While he is entering the later stages of his playing career, his performance as a marketer/endorser is in peak form.
Read more: What it’s like to work with LeBron James, marketing master.
$20 million
The size of Pinterest’s creator fund. “We will offer to pay to develop content, especially if it’s content that isn’t easily found elsewhere,” said Andréa Mallard, Pinterest’s chief marketing officer.
Read more: How Pinterest magnified its role as an inspiration and recommendation hub.
50%
The share of sales that e-commerce could soon represent for L’Oréal, according to Evercore ISI—up from 25% in 2019.
Read more: L’Oreal proves its worth as it bounces back from the pandemic.
See all of Ad Age's 2021 Marketers of the Year here.
