Few companies have been whipsawed by the pandemic and the economy quite like Clorox Co.
First the pandemic drove a huge spike in demand for Clorox Wipes and other household and cleaning products, requiring the company to scramble to keep up. Then came the next-year comparisons that were hard to match, combined with big spikes in raw material costs. Lately, the company has been managing through big cost-driven price hikes.
In the midst of all this, Eric Schwartz became chief marketing officer of Clorox earlier this year, moving from being general manager of specialty products and having earlier managed Glad and Brita. He replaced Stacey Grier, who became chief growth and strategy officer.
In this edition of the Marketer’s Brief Podcast, Schwartz talks about making that transition from general management to CMO and how Clorox is managing through all the disruption.
“It’s been a crazy, crazy time,” Schwartz said. “We take it in phases and stay true to our purpose. Sometimes, those purposes are articulated differently, but in general we’re in the business of helping people thrive in their everyday lives.”
The recently adopted “Start Clean” platform for the Clorox master brand is part of that.